Blog

Welcome to the new SHR – Sceptre Hospitality Resources reveals new branding and new corporate website

HOUSTON, TX, February 18, 2015– SHR, an innovative provider of advanced distribution technology and services for the hospitality industry, today revealed their refreshed image, branding, and corporate website, www.shr.global.  SHR will be the trade name for Sceptre Hospitality Resources, LLC, reflecting a simplified value proposition and sharpened focus. “Our company’s culture revolves around values that […]

Associate Spotlight: Emily Boles

When you walk into the SHR office, it is likely that Emily’s award-winning smile will greet you and you can’t help but feel as excited about life as she is – aside from her official job duties, she is also our director of first impressions. Emily has been with SHR since August of 2014 and […]

Mark Wanner Joins SHR as Chief Operations Officer

HOUSTON, TX – Sceptre Hospitality Resources (SHR), an innovative provider of advanced distribution technology and services for the hospitality industry, today announced the addition of Mark Wanner as Chief Operations Officer. In this role, Wanner will oversee the company’s technology strategy, distribution platforms, and end-to-end operations for SHR. “SHR’s growth demands the strengthening of our […]

SHR’s WindsurferCRS had exceptional year in 2014—Made major improvements to help hotels meet and exceed their revenue goals

Sceptre Hospitality Resources (SHR), an innovative provider of advanced distribution technology and services for the hospitality industry, reflects on the impact of its WindsurferCRS in 2014. The industry-leading Central Reservations System underwent many enhancements and feature releases in 2014 to better serve hotels and their guests. With the release of TopSail™, the responsive Internet Booking […]

Farewell, 2014. Hello, 2015.

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It is hard to believe that 2014 has come and gone. While the industry was busy figuring out the next mergers & acquisitions move, the team at SHR remained focused on improving the WindsurferCRS distribution platform, strengthening our team, and partnering with our clients to provide solutions that address their specific needs: TopSail™, a brand […]

SHR Announces Partnership with Flip.to, Helps Hotels Increase Marketing Reach and Generate New Guests

Sceptre Hospitality Resources (SHR), an innovative provider of advanced distribution technology and services for the hospitality industry, today announced its partnership with Flip.to, the brand advocate platform for hotels that turns hotel guests into a trusted extension of the hotel’s marketing force, boosting brand awareness and earning new guests around the world. With the integration, […]

Hotel Revenue Management and the Value of Internal Intelligence

By Sarah Jones, Director of Revenue Management and Special Projects Formulating a hotel’s (or any) revenue strategy can be complex. Then again, it doesn’t have to be.  Simple strategies may translate into many tasks or complicated tasks for the Revenue Management team to deploy; however the end goal remains simple – maximize the business’s potential.

It’s Time for the Booking Widget to Go the Way of the Dinosaur

By Rodrigo Jimenez, Chief Executive Officer, SHR Our industry tends to create “best practices” and stick with them forever, regardless of changes in technology and trends that would merit their evolution. So it has been with the directive to have a booking widget on every page of a hotel’s web site, which originated over a […]

SHR’s Holger Bause Featured as Guest Author for Hotel Business Review

Holger Bause, Senior Software Engineer – Innovation Team, was featured as a guest author this month for Hotel Business Review. Read a preview of his article below and head on over to HotelExecutive.com for more. The Evolution and Impact of Location Services Technology on the Hospitality Industry Today, there are an estimated 162 million smartphones […]

From the Other Side: A look at How Guests View Rate Distribution & Online Experiences with Hotels

By Drew Rosser, Vice President of Sales This certainly isn’t the time to be confusing to your online shoppers. You must be clear about your rate structure and show added value when it’s being offered. Show your hotel in its best light with good images, and creative, clear rate and room type description copy. With […]