Owning the Guest Journey: Why it Matters and How to Get it Right

Waitress serving businessman cup of coffee in hotel lounge

Contributed by Estella Hale, VP of Product, SHR Most hoteliers already know that in today’s increasingly competitive market, the guest experience has never been more important, and the research backs this up. According to a recent Gallup study, fully-engaged guests, those who identified most strongly with the hotel, spent $588 per visit compared with $403 […]

SHR Named to Inc. 5000 List for Sixth Time

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HOUSTON, TX, AUGUST 17, 2017—SHR, Sceptre Hospitality Resources, a leading provider and pioneer of advanced hotel distribution technologies, has been named to the Inc. 5000 list for the sixth consecutive year. The list is a prestigious and reputable annual ranking of the fastest-growing private companies in America and serves as a celebration of innovation and […]

Your Top 10 Hotel Booking Engine Must-Haves

Your Top 10 Hotel Booking Engine Must-Haves

Contributed by Angelo Directo, VP of Application Design & Development, SHR The best booking engine features today center around better consistency in everything you do for your hotel guests. It’s this kind of consistency that leads to conversions.”—Wendy Norris, Valencia Group As hotel booking engines offer more and more choices, being able to pick the […]

SHR and protel hotelsoftware Announce First-Ever CRS/PMS Whisper Technology Alliance

protel hotelsoftware

SHR’s Windsurfer® CRS integrates with protel Air PMS via protel.I/O, an enterprise service bus system Houston, TX, and Dortmund, Germany June 22, 2017—Sceptre Hospitality Resources, SHR, a leading provider of advanced distribution technology and creator of the best-in-class central reservation system, Windsurfer® CRS, has partnered with global property management system (PMS) innovator, protel hotelsoftware, to […]

HITEC 2017: The Top 5 Reasons to Visit Our Booth

HITEC 2017

Contributed by Jason Emanis, VP of Marketing HITEC 2017 is just a few days away, and we are packing up to see everyone in Toronto! While we’re waiting for the rest of the marketing team to find their passports, we wanted to share with you a list of the reasons you’re going to want to […]

Balancing Your Hotel Software Stack

hotel software stack

Contributed by Estella Hale, VP of Product, SHR As if the hotel industry weren’t tough enough, studies have come out this year from STR Global that predict an occupancy drop for the first time since the Recession of 2008, plus an easing of RevPAR. The main reason for this is the incredible volume of new […]

Vagabond Inn Corporation Sees Significant Mobile Revenue Gains with Windsurfer ® CRS

Vagabond Inn Logo

EL SEGUNDO, CA and HOUSTON, TX June 12, 2017—In December 2016, Vagabond Inn Corporation completed its transition to its new distribution platform, Windsurfer® CRS by SHR, a leading provider of hospitality distribution technology. Vagabond Inn Corporation spent the 9-month transition process working with each individual Vagabond Inn hotel to ensure all locations had a seamless […]

Understanding the PMS/CRS/RO Connection for Your Best Distribution Strategy

balanced integration

Contributed by Estella Hale, VP of Product, SHR Most hoteliers know that in their increasingly competitive hotel markets, fully-functioning technology channels are key. Just one stroll around any HITEC show floor will reveal the myriad and often mind-boggling choices being offered today. Yet many hoteliers are still having trouble getting the most out of their […]

Boost Resort Revenue with Your Ideal CRS Configuration

boost revenue

Contributed by Ian Kemp, Client Experience Manager for Major Accounts, SHR “Resorts are more about the guest experience than any other type of hotel. Remember to speak to that in everything you do.” —Sandy Hartmann, Marcus Hotels and Resorts Today’s leisure markets have never been more competitive. With limited time frames to boost their revenues […]

SHR Innovation Summit 2017: Shaping the Future of Hospitality Together


By Jason Emanis, Vice President of Marketing, SHR SHR is founded on the belief that companies have an obligation to invest resources not simply for their own benefit, but for the benefit of their clients, and in a larger sense, for their industry and the world. It is through this belief that SHR has simplified […]