Let’s Move Beyond Recovery

As travel demand returns, SHR’s Marketing team and Jason Freed, founder of Hotel Recovery, have teamed to bring hoteliers valuable resources in their efforts to rebound from the negative impact of COVID-19 and lead their markets in recovery.

Below, find a library of resources – interviews, strategies, success stories – and bookmark this page for continuous updates. Want to receive the latest Beyond Recovery content as it’s released in your inbox? drop your email address here:

Recovery’s Featured Blog Post

How To Personalize The Guest Journey And Set Your Hotel Apart

Q&A with SHR’s CRM expert, Allegra Medina
One of the most impactful ways to drive more revenue and make the biggest impact on your guests is by personalizing their experiences all along their journey, from marketing to booking, all the way through their entire time on your property, and then following up once the guest has checked out. Read article

Expert Panel Discussions & Interviews

Webinar: Optimize Channel Connectivity and Win Market Share

Beyond Recovery Optimize Channel Connectivity

By ensuring your hotel's description and room rates are displayed accurately across all channels in real-time, hoteliers can optimize channel mix and ensure you're driving bookings and revenue through the most appropriate channels
Panel: Annemieke Dunlop, VP Revenue Management with Aparium Hotel Group, Mukund Mohan, VP Product Strategy with Infor, and Amanda Milam, Integrations Manager with SHR.

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Webinar: How A Modern Tech Stack Will Drive Hotel Recovery

Experts from the hospitality tech industry dialogues on key points from the recent report from hotelrecovery2020.
Panel: Bianca Porto Barga, formerly with Lux Collection, Estella Hale, Chief Product Evangelist from SHR, Priya Rajamani, VP Implementations at StayNTouch, Luis Segredo, CEO of Data Travel/Hapi and Julia Josephson, Corporate Director of Revenue Management, Salt Hotels.

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Webinar: With Reduced Staff, Revenue Leaders Focus on Automation and Efficiency

Reduced Staff Webinar Thumbnail

As demand recovers, hotels that have systems in place to detect new demand patterns and automatically adjust pricing strategies will have a leg up over their competition.

Panel: Nicole Adair with SHR, Jason Freed with Hotel Recovery, Tom Coulthurst with Oracle, and Dean Chapman with Vagabond Inn

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Success Stories

Vagabond Inn Relies On Efficiency While Positioning For Rebound

The hospitality industry was turned upside-down in March 2020 and both owners and operators have been forced to adapt on the fly to new demand patterns and new customer behaviors.

At Vagabond Inn, a West Coast brand with around 30 properties, dynamic markets have kept both corporate and property-level leaders on their toes. California, where most of the company’s properties are located, has been locked down for most of the year with heavy travel restrictions in place.

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Data Permeates All Departments at Aparium

It’s becoming more and more apparent that, for hotels to lead their respective markets in recovery, leadership must have a dedicated focus on data. And it’s not just the revenue department that needs to be tracking and measuring data on the regular – all departments across the organization must be dialed in to what demand is on the books and how that compares to last year, last month, and even last week.

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Basecamp Hotels Stays Agile to Lead Market Recovery

Basecamp Hotels, already one of the coolest up and coming hospitality brands, has found itself perfectly positioned for travel recovery. The South Lake Tahoe-based company has four properties – each converted from “under-appreciated” motels – in beautiful locations ready for socially distanced exploration.

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Canadian Resort Paints Picture Of Recovery

Recovery will be market by market, and we can take cues from hotels that are already welcoming back guests in this new normal.

Like many things across the hospitality industry, “recovery” is difficult to generalize – in fact, traveler demand will return to each market, each segment and each chain scale differently.

As evidenced by the 61-room Long Beach Lodge Resort in Tofino, British Columbia, the local resort segment in Canada is already back on track.

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Helpful Articles on Hospitality Technology

Integrations Are Key To Unlocking Innovation In Our ‘New Normal’

Central Reservation System CRS for Hotel

Relying on well-integrated technology will be critical for hotels to operate more efficiently and drive revenue in our new, post-pandemic world.

Let’s face it: Moving forward, the hospitality operating model isn’t going to look the same as it did in 2019, pre-pandemic. Nearly all companies have reduced staff at both the corporate and property levels. To preserve profitability, hotels have learned to operate more efficiently – to do more with less.

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Women In Revenue: 6 Leaders Share Their New Normal

2020 was a transformational year for revenue leaders across the globe. Old strategies to measure supply and demand became obsolete almost overnight and, throughout the year, teams were focused on finding new ways to price rooms and capture business.

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COVID: The ‘Change Agent’ For Hotel Revenue Teams

For years, hotel operators have struggled with effectively integrating their sales and marketing departments, resulting in a lack of efficiency and revenue opportunity. Prior to COVID, we saw some progress, and innovative companies began building integrated strategies and measuring effectiveness from common data sources.

COVID has been the ultimate accelerant. With leaner staff, hotels are being forced to break down the silos between departments, says hospitality revenue consultant Dan Wacksman.

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Helpful Interviews with Industry Professionals

Jason Emanis, SHR VP Marketing, interviews industry leaders offering advice and insight on our current hospitality industry challenges due to our recovery from this pandemic.

What has happened to a hotel's data amid the pandemic?

Kelly McGuire, Managing Principal at ZS, joins me from Washington, D.C.


Seamless Eco-System

Jonathan Liu, Director of Revenue and Marketing Strategy with glh Hotels, joining Jason from London, England.


Will hotel staffing suffer from demand shock?

Ryan MacDonald, VP of Revenue & E-Commerce, with Palm Holdings, joins Jason from his home in Toronto, Canada.


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Not Convinced Yet?

Check out our library of hospitality industry resources, including recorded webinars, whiteboard sessions with hospitality experts, and videos of SHR clients sharing how they’ve overcome some of their toughest challenges.

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