Blog

SHR’s 2016 Year in Review

2016 Year in Review

Every year, we take the opportunity to look back at the accomplishments, milestones and significant events of the previous 12 months. 2016 turned out to be our busiest year yet, and from the looks of it, 2017 is shaping up to be no different! See our 2016 Year in Review!

SHR, Developer of Windsurfer® CRS Announces New Senior Management Appointments to Address Aggressive Growth Objectives

Adam and David

Houston, Texas, January 16, 2017—SHR, the innovative developer of central reservation system (CRS) software for hotels, has announced the addition of two key leadership positions at the company’s headquarters in Houston. Chief Operating Officer (COO) Adam Roark joins the SHR team from the audit, tax and advisory firm Grant Thornton LLP, where he served as […]

SHR Developer of Windsurfer® CRS and Roomer Travel Announce Alliance to Drive Hotel Revenue and Enhance Guest Satisfaction using Life Happens™ Cancellation Protection

SHR Announces Partnership with Roomer

HOUSTON, TX JANUARY 9, 2017—SHR, developer of the Windsurfer® CRS hotel reservation and distribution platform, today announced a partnership with Roomer Travel to offer Life Happens™, providing free added value to hotels utilizing its TopSail™ Internet Booking Engine (IBE). Life Happens™ is a revolutionary hotel cancellation protection that allows guests to cancel their non-refundable reservations […]

Victor’s Residenz-Hotel Cooperates with Cross-Tinental

victor-residenz-hotels

The hotel group chose Cross-Tinental as a strategic technology partner and switched to the Cloud-based systems Windsurfer® CRS (SHR) and Duetto’s Revenue Strategy Solution. (PREGAS) Collaboration with Cross-Tinental is divided into two areas: a new Central Reservation System (CRS) and a Revenue Strategy solution. In the future, Cross-Tinental will support Victor’s residence hotels with state-of-the-art […]

Hotel Revenue Meeting Hot Topics

Revenue Meeting

We recently held a live webinar, “5 Tactics Revenue Managers Use to Maximize Revenue and Why” with three of our in-house revenue managers to learn more about what goes on in the life of a revenue manager and how they approach their property’s revenue meeting. Needless to say, there was much interest in what our […]

SHR Developer of Windsurfer® CRS Announces Expansion Into Asia-Pacific

WindserferCRS

HOUSTON, Oct. 16, 2016/PRNewswire/ — SHR, developer of the Windsurfer® CRS hotel reservation and distribution platform, today announced it has opened an office in Singapore to support its international expansion efforts. Following the rapid growth over the past two years within the U.S., SHR’s first major step towards expansion in Asia-Pacific is the setting up […]

Rethinking Your OTA Relationship

drew-sail

It’s time to rethink relationships with OTAs. Too many hoteliers are still taking an adversarial approach with these companies, but hard feelings can be put aside, a strong OTA relationship can be very helpful to a property’s business mix and its bottom line. During a roundtable discussion held in Washington, D.C. last month and hosted […]

SHR Developer of Windsurfer® CRS Announces Appointment of New Director of Business Development for Northeast Region of the U.S.

alysia-bruno-sq

HOUSTON, TX October 14, 2016—SHR, developer of the Windsurfer® CRS hotel reservation and distribution platform, today announced it has appointed Alysia Bruno, Director of Business Development for the northeast region of the United States. SHR continues to expand, not only globally, having opened an office in Singapore earlier this month, but in North America, as […]

5 Hotel Website Must-Haves

angelo-sail-vertical

Competing for customers in today’s information rich world means hoteliers must focus more attention to how they’re selling digitally. That means a heightened focus on the hotel’s website; something too many hoteliers are overlooking. Truth is, potential guests are judging you by that site, and there are hidden opportunities when unleashed to make money, and […]

SHR Developer of Windsurfer® CRS Secures Growth Capital To Support Expansion

WindserferCRS

HOUSTON, TX September 21, 2016—SHR, developer of the Windsurfer® CRS hotel reservation and distribution platform, today announced it has secured $20MM in growth capital to support its expansion in the U.S. and in Asia-Pacific. On the eve of making the Inc. 5000 List for the fifth year in a row, SHR finds its style of […]