The Making of a Revolution: 4 Actions You Can Take Now Toward Total RM

total rm

By Sarah Jones, Director of Revenue Management & Special Projects, SHR In the recent Skift article, Hotel Revenue Managers Say They Want a Revolution, author Sean O’Neill explores the question of why, if this is true, real changes have been slow in coming. He draws this conclusion by comparing Cornell University studies from 2010 and […]

Beyond Booking: Why Harnessing the Power of OTAs is Worth the Cost

Power of OTAs

Contributed by Sarah Jones, Director of Revenue Management & Special Projects, SHR Most hoteliers understand that Online Travel Agencies (OTAs), once regarded as mere intermediaries, have matured to become the main and often customer-preferred room booking route world-wide. But what if you could go beyond booking and turn your OTA into a hybrid tool that […]

A Different Power: Female Executives in Hospitality Technology

Laurie and Estella_squared

In a recent study from Cornell University on female executives in hospitality, it was reported that while women make up 52.4 percent of the labor force in these companies, they constitute only 15.5 percent of executive officers. And in hospitality technology, the numbers are even lower. At SHR, there are two female executives on a […]

Curated Rates: Using Relevant Content to Boost Bookings

curated rates

What are curated rates? To understand curated rates, we first need to understand what curating means. To curate something means to organize and display content in a meaningful way for a particular result. For our purposes here, “content” will be defined as the booking availability response from your hotel to your guests. This request and […]

SHR Offers Enhanced Hotel Inventory Management with Expedia Product API

SHR News

SHR becomes one of the first distribution providers to offer advanced API aimed at streamlining the hotel booking process. HOUSTON, TEXAS March 6, 2017—SHR, developer of Windsurfer® CRS and TopSail™ IBE, has teamed with Expedia, Inc., the world’s largest online travel company, to bring SHR’s clients an additional tool to help create easier, more reliable […]

Danubius Hotels Group Teams with Cross-Tinental and SHR for New CRS

SHR News

BUDAPEST, Hungary, BARCELONA, Spain, & HOUSTON, TX March 2, 2017—Cross-Tinental, a leading hospitality tech consultancy firm, has been selected by Danubius Hotels Group as its strategic technology provider for implementation of a new Central Reservation System (CRS), Windsurfer® CRS, and Internet Booking Engine (IBE) TopSail™, both developed by SHR, a premiere provider of hotel distribution […]

The PMS/CRS Connection: Mastering Their Integration to Maximize Distribution

The PMS and CRS Connection

“Your system is only as good as what you put into it—it’s junk in, junk out—so choose carefully.” —Todd Farber In today’s ultra-competitive hotel market, hoteliers know that fully-functioning distribution channels are key. Yet many of them are still having trouble getting the most out of their channels. The root of the problem can often […]

Blended Rates: The Power of True Availability

True Availability with Blended Rates

At SHR, one of our main goals is to really listen to our clients. And one topic we’ve been hearing about for the last couple of years concerns the limitations of the traditional internet booking engine, or IBE, particularly the issue of booking abandonment. It seems that while most hoteliers know that booking engines have […]

Webinar: Chicken Soup for the Independent Hotel Booking Engine

Chicken Soup

10 WAYS TO BRING HAPPINESS TO YOUR GUESTS’ BOOKING EXPERIENCE View our conversation with SHR’s Vice President of Design, Angelo Directo, and special guest, Emily Assender from Triptease. We cover ten things that will put a smile on the face of your guests—and you. On this webinar, you’ll learn about: Developing a relationship with your […]

Webinar: Remove Booking Barriers with Blended Rates

Breaking Barriers

HOW TRUE AVAILABILITY CAN REDUCE BOOKING ABANDONMENT Hotels can ill afford booking abandonment in today’s competitive environment. If you’re not using Blended Rates and showing your guests true availability, then your hotel is missing out on revenue. What are blended rates? Blended rates give properties the control to link rates to an existing rate code, […]