The PMS/CRS Connection: Mastering Their Integration to Maximize Distribution

The PMS and CRS Connection

Contributed by Ian Kemp, Client Experience Manager, Major Accounts, SHR “Your system is only as good as what you put into it—it’s junk in, junk out—so choose carefully.”—Todd Farber In today’s ultra-competitive hotel market, hoteliers know that fully-functioning distribution channels are key. Yet many of them are still having trouble getting the most out of […]

Blended Rates: The Power of True Availability

True Availability with Blended Rates

By Estella Hale, Vice President of Product At SHR, one of our main goals is to really listen to our clients. And one topic we’ve been hearing about for the last couple of years concerns the limitations of the traditional internet booking engine, or IBE, particularly the issue of booking abandonment. It seems that while […]

Webinar: Chicken Soup for the Independent Hotel Booking Engine

Chicken Soup

10 WAYS TO BRING HAPPINESS TO YOUR GUESTS’ BOOKING EXPERIENCE View our conversation with SHR’s Vice President of Design, Angelo Directo, and special guest, Emily Assender from Triptease. We cover ten things that will put a smile on the face of your guests—and you. On this webinar, you’ll learn about: Developing a relationship with your […]

Webinar: Remove Booking Barriers with Blended Rates

Breaking Barriers

HOW TRUE AVAILABILITY CAN REDUCE BOOKING ABANDONMENT Hotels can ill afford booking abandonment in today’s competitive environment. If you’re not using Blended Rates and showing your guests true availability, then your hotel is missing out on revenue. What are blended rates? Blended rates give properties the control to link rates to an existing rate code, […]

SHR Developer of Windsurfer® Completes Integration with Google Hotel Ads

Google Hotel Ads

HOUSTON, TX January 24, 2017—SHR, developer of the Windsurfer® hotel reservation and distribution platform, today announced it has completed its integration with Google Hotel Ads and is now providing their hotel partners access to this new marketing channel. SHR joins a select group of authorized integration partners providing access to Google Hotel Ads. Hotels like […]

SHR’s 2016 Year in Review

2016 Year in Review

Every year, we take the opportunity to look back at the accomplishments, milestones and significant events of the previous 12 months. 2016 turned out to be our busiest year yet, and from the looks of it, 2017 is shaping up to be no different! See our 2016 Year in Review!

SHR, Developer of Windsurfer® CRS Announces New Senior Management Appointments to Address Aggressive Growth Objectives

Adam and David

Houston, Texas, January 16, 2017—SHR, the innovative developer of central reservation system (CRS) software for hotels, has announced the addition of two key leadership positions at the company’s headquarters in Houston. Chief Operating Officer (COO) Adam Roark joins the SHR team from the audit, tax and advisory firm Grant Thornton LLP, where he served as […]

SHR Developer of Windsurfer® CRS and Roomer Travel Announce Alliance to Drive Hotel Revenue and Enhance Guest Satisfaction using Life Happens™ Cancellation Protection

SHR Announces Partnership with Roomer

HOUSTON, TX JANUARY 9, 2017—SHR, developer of the Windsurfer® CRS hotel reservation and distribution platform, today announced a partnership with Roomer Travel to offer Life Happens™, providing free added value to hotels utilizing its TopSail™ Internet Booking Engine (IBE). Life Happens™ is a revolutionary hotel cancellation protection that allows guests to cancel their non-refundable reservations […]

Victor’s Residenz-Hotel Cooperates with Cross-Tinental


The hotel group chose Cross-Tinental as a strategic technology partner and switched to the Cloud-based systems Windsurfer® CRS (SHR) and Duetto’s Revenue Strategy Solution. (PREGAS) Collaboration with Cross-Tinental is divided into two areas: a new Central Reservation System (CRS) and a Revenue Strategy solution. In the future, Cross-Tinental will support Victor’s residence hotels with state-of-the-art […]

Hotel Revenue Meeting Hot Topics

Revenue Meeting

We recently held a live webinar, “5 Tactics Revenue Managers Use to Maximize Revenue and Why” with three of our in-house revenue managers to learn more about what goes on in the life of a revenue manager and how they approach their property’s revenue meeting. Needless to say, there was much interest in what our […]