HITEC 2017: The Top 5 Reasons to Visit Our Booth

HITEC 2017

Contributed by Jason Emanis, VP of Marketing HITEC 2017 is just a few days away, and we are packing up to see everyone in Toronto! While we’re waiting for the rest of the marketing team to find their passports, we wanted to share with you a list of the reasons you’re going to want to […]

Balancing Your Hotel Software Stack

hotel software stack

Contributed by Estella Hale, VP of Product, SHR As if the hotel industry weren’t tough enough, studies have come out this year from STR Global that predict an occupancy drop for the first time since the Recession of 2008, plus an easing of RevPAR. The main reason for this is the incredible volume of new […]

Understanding the PMS/CRS/RO Connection for Your Best Distribution Strategy

balanced integration

Contributed by Estella Hale, VP of Product, SHR Most hoteliers know that in their increasingly competitive hotel markets, fully-functioning technology channels are key. Just one stroll around any HITEC show floor will reveal the myriad and often mind-boggling choices being offered today. Yet many hoteliers are still having trouble getting the most out of their […]

Boost Resort Revenue with Your Ideal CRS Configuration

boost revenue

Contributed by Ian Kemp, Client Experience Manager for Major Accounts, SHR “Resorts are more about the guest experience than any other type of hotel. Remember to speak to that in everything you do.” —Sandy Hartmann, Marcus Hotels and Resorts Today’s leisure markets have never been more competitive. With limited time frames to boost their revenues […]

SHR Innovation Summit 2017: Shaping the Future of Hospitality Together


By Jason Emanis, Vice President of Marketing, SHR SHR is founded on the belief that companies have an obligation to invest resources not simply for their own benefit, but for the benefit of their clients, and in a larger sense, for their industry and the world. It is through this belief that SHR has simplified […]

Associate Spotlight: Chris Collins

Chris Collins

Starting with SHR this past October as Director of Technical Support, Chris has brought to the role a decidedly customer-focused mindset, coupled with deep software development expertise. Perhaps this is not surprising, considering that prior to SHR, Chris held multiple technology leadership positions, including a 12-year tenure as Director of Cloud Services for Bridgeway Software. […]

Mastering Sell Limits: Why Your Demand Strategy Depends on It

SHR17_Sell Rates_Blog Post_Image

Contributed by Estella Hale, VP of Product WHAT IS A SELL LIMIT? To understand how to use sell limits to their best advantage, it’s important to first fully understand what they are and why we use them. The concept of a sell limit is common in the hospitality industry and revolves around the selling of […]

The Making of a Revolution: 4 Actions You Can Take Now Toward Total RM

total rm

By Sarah Jones, Director of Revenue Management & Special Projects, SHR In the recent Skift article, Hotel Revenue Managers Say They Want a Revolution, author Sean O’Neill explores the question of why, if this is true, real changes have been slow in coming. He draws this conclusion by comparing Cornell University studies from 2010 and […]

Beyond Booking: Why Harnessing the Power of OTAs is Worth the Cost

Power of OTAs

Contributed by Sarah Jones, Director of Revenue Management & Special Projects, SHR Most hoteliers understand that Online Travel Agencies (OTAs), once regarded as mere intermediaries, have matured to become the main and often customer-preferred room booking route world-wide. But what if you could go beyond booking and turn your OTA into a hybrid tool that […]

A Different Power: Female Executives in Hospitality Technology

Laurie and Estella_squared

In a recent study from Cornell University on female executives in hospitality, it was reported that while women make up 52.4 percent of the labor force in these companies, they constitute only 15.5 percent of executive officers. And in hospitality technology, the numbers are even lower. At SHR, there are two female executives on a […]