Millennium Hotels and Resorts 114 hotels in over 70 business and leisure destinations in Asia, Australasia, Europe, the Middle East and North America.
Custom booking engine design and development
In mid-2013 Millennium Hotels approached SHR to provide them with a new booking experience as part of their migration to the Windsurfer CRS. This request coincided with our own plans to create the next version of our web-based booking engine. We combined the goals of these 2 initiatives. Starting with an agreed-upon list of requirements, we collaborated with Millennium to create an entirely new and innovative online booking experience. The project lasted for approximately 8 months.
Millennium’s previous booking engine had a more conventional, static user experience with a separate UI for desktop and mobile devices. Millennium was frustrated not only with this older user experience, but with also a lack of response and flexibility from their provider in regards to their enhancement requests. The new opportunity with SHR to re-envision the consumer booking experience, brought to light several strategic design goals: (1) accommodate their current website and branding, (2) allow for better merchandising of packages and rates, (3) create more opportunities to sell non-room products and add-ons, (4) improve the user experience on mobile devices, and (5) implement new tactics to reduce abandonment in the checkout tunnel.
The outcome of this effort was the launch of our new TopSail booking engine customized to meet the needs and goals defined in this collaboration with Millennium Hotels.
The interface is completely branded to accommodate Millennium’s visual identity.