InTown Suites Turns to SHR for Cross-Product Automation

Facing challenges sharing data and actions across systems, InTown has implemented SHR’s Bridge platform to automate traditionally manual processes.

HOUSTON – May 4, 2022 – InTown Suites, a leader in extended-stay hotels with nearly 200 properties in 22 states, has expanded its partnership with Sceptre Hospitality Resources (SHR), which offers a suite of solutions to help hoteliers improve the guest experience and drive revenue at each touchpoint along the guest journey. InTown, already a user of SHR’s Windsurfer CRS, is now leveraging SHR’s Bridge platform for increased functionality to automate several previously manual processes.

Bridge from SHR is a centralized command center that simplifies the connection and data sharing between a hotel’s technology ecosystem so operators can automate processes and workflows between different SHR and third-party applications.

InTown Suites has been delivering exceptional experiences to guests for decades, now led by the recent rollout of Uptown Suites – a “new way to extended stay” – which has eight properties across the country.

“Efficiency is a core value at InTown Suites, and has been integral to our brand’s success. With a smaller team of revenue managers covering nearly 200 properties, the automation and added efficiency SHR’s Bridge application can deliver is truly impressive,” said Brendan Wegler, VP of Revenue Strategy, InTown Suites. “By expanding our partnership with SHR, we’ve been able to solve several system constraints that were causing operational headaches. With this automation in place, our team is able to focus on our revenue strategy instead of manual tasks, so we know we’re providing a great guest experience and not missing out on revenue opportunities.”

“It’s exciting that we’re able to help a hotel chain like InTown by applying automation to solve some of their real-world problems. Leaders at InTown helped us uncover dozens of support, operations, distribution and marketing processes that could be automated through Bridge,” added Angelo Directo, VP of Design at SHR. “We’ve implemented Bridge workflows to perform automated rate management tasks in the CRS while monitoring for issues in the PMS and in their critical payment processing flows – and this is just the tip of the iceberg.”

About InTown Suites & Uptown Suites

With 196 locations in 22 states, InTown Suites and Uptown Suites are America’s largest wholly owned economy extended stay brands. InTown Suites has been providing outstanding value to guests for decades, always delivering an exceptional experience. Uptown Suites is the newest way to extended stay with eight properties across the country. All suites are designed for extended weekly, monthly, or even longer stay and include in-room kitchens with a full-size refrigerator, two-burner stovetop, and microwave. Guests can rest easy knowing all suites and common areas are thoroughly cleaned and sanitized with hospital-grade cleaning products and then inspected in our Triple Checked Clean process to ensure the highest level of cleanliness. Additional information can be found at and Both brands are trademarks of Sleep Specialty Management and InTown Suites Management.

About SHR

Sceptre Hospitality Resources (SHR) delivers solutions for hotels to improve guest satisfaction at each touchpoint – from marketing, booking, and on-property experience – while driving revenue every step of the way. More than 2,000 hotels around the world rely on Windsurfer CRS to optimize their channel mix, Maverick CRM to personalize their guests’ experiences, or Wave RMS to maximize revenue and profitability. Headquartered in Houston with offices in Barcelona and Singapore, SHR deploys deeply integrated, cloud-based software built in an open, API-first framework that reduces the cost, time and development work associated with connecting systems. Learn more at​

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