HOUSTON, TX, and DORTMUND, GERMANY, June 22, 2017—Sceptre Hospitality Resources, SHR, a leading provider of advanced distribution technology and creator of the best-in-class central reservation system, Windsurfer® CRS, has partnered with global property management system (PMS) innovator, protel hotel software, to bring hoteliers and their guests an enhanced booking experience …

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EL SEGUNDO, CA and HOUSTON, TX June 12, 2017—In December 2016, Vagabond Inn Corporation completed its transition to its new distribution platform, Windsurfer® CRS by SHR, a leading provider of hospitality distribution technology. Vagabond Inn Corporation spent the 9-month transition process working with each individual Vagabond Inn hotel to ensure …

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HOUSTON, TEXAS, March 6, 2017—SHR, developer of Windsurfer® CRS, has teamed with Expedia, Inc., the world’s largest online travel company, to bring SHR’s clients an additional tool to help create easier, more reliable booking experiences and truer inventory management—the Expedia Product Application Program Interface (API). SHR is one of Expedia’s …

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BUDAPEST, HUNGARY, BARCELONA, SPAIN, & HOUSTON, TX, March 2, 2017—Cross-Tinental, a leading hospitality tech consultancy firm, has been selected by Danubius Hotels Group as its strategic technology provider for implementation of a new central reservation system (CRS), Windsurfer® CRS, and Windsurfer® CRS booking engine, both developed by SHR, a premier …

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SHR Completes Integration with Google Hotel Ads

HOUSTON, TX, January 24, 2017—SHR, developer of the Windsurfer® CRS hotel reservation and distribution platform, today announced it has completed its integration with Google Hotel Ads and is now providing their hotel partners access to this new marketing channel. SHR joins a select group of authorized integration partners providing access …

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SHR Announces New Senior Management Appointments

HOUSTON, TX, January 16, 2017—SHR, the innovative developer of central reservation system (CRS) software for hotels, has announced the addition of two key leadership positions at the company’s headquarters in Houston. Chief Operating Officer, Adam Roark joins the SHR team from the audit, tax, and advisory firm Grant Thornton LLP, …

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HOUSTON, TX, January 9, 2017—SHR, developer of the Windsurfer® CRS hotel reservation and distribution platform, today announced a partnership with Roomer Travel to offer Life Happens™, providing free added value to hotels utilizing its Windsurfer® CRS booking engine. Life Happens™ is a revolutionary hotel cancellation protection that allows guests to …

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SHR Announces Expansion Into Asia-Pacific

HOUSTON, TX, October 16, 2016—SHR, developer of the Windsurfer® CRS hotel reservation and distribution platform, today announced it has opened an office in Singapore to support its international expansion efforts. Following the rapid growth over the past two years within the U.S., SHR’s first major step towards expansion in Asia-Pacific …

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SHR Secures Growth Capital to Support Expansion

HOUSTON, TX September 21, 2016—SHR, developer of the Windsurfer® CRS hotel reservation and distribution platform, today announced it has secured $20MM in growth capital to support its expansion in the U.S. and in Asia-Pacific. On the eve of making the Inc. 5000 List for the fifth year in a row, …

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