SHR Engages Services of Data Science Team, Algorth

HOUSTON, TX, April 29, 2019—SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel distribution technologies, has entered into an exclusive business agreement with the Spanish data science group, Algorth, specialists in customized Artificial Intelligence (AI) for the hospitality technology market. This move by SHR is part of the company’s recent …

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SHR Announces New CRS and CRO Product Features

HOUSTON, TX, April 17, 2019—SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel distribution technologies, has unveiled five new features within their Windsurfer® CRS and Windsurfer® CRO Voice products. For the Windsurfer CRS, there are two new enhancements. The first, Ignore PMS Rate Update, will allow configuration changes to existing …

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HOUSTON, TX, April 11, 2019—SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel distribution technologies, held the first of a year-long series of meetings for its new client-centric Product Advisory Board. The special board, made up of twelve strategically diverse hotel business clients from around the globe, ranges from franchise, …

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THE HAGUE, NL, TULSA, OK, AND HOUSTON, TX, January 24, 2019—SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel distribution technologies and developer of Windsurfer® CRS, has unveiled two new best-in-class integrations; the Portfolio HMS by Megasys Hospitality Solutions, and SmartHOTEL’s PMS connectivity hub. Primarily serving the U.S. market, Portfolio …

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Windsurfer Enterprise clients will now be able to Assign Policies by Channel, allowing them, for example, to set one cancellation policy for the Windsurfer® Booking Engine and a different policy for GDS. They will also enjoy a newly-expanded Registered Guest Reports feature. This means that reports can now be pulled …

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ALPHARETTA, GA and HOUSTON, TX, September 20, 2018 — SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel distribution technologies and developer of Windsurfer® CRS, has become fully integrated with The Rainmaker Group’s guestrev® product to help drive revenue and manage forecasting for SHR clients. Hotel properties that utilize both …

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SCOTTSDALE, AZ and HOUSTON, TX, September 13, 2018 — SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel distribution technologies and developer of Windsurfer® CRS, has been chosen by GreenTree Hospitality Group, a leading hotel owner, operator, and franchisor of the GreenTree Inn and GreenTree Inn & Suites branded hotels, …

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SHR to Offer Unique Business Analytics Software

HOUSTON, TX, May 31, 2018—SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel distribution technologies and developer of Windsurfer® CRS, will now offer SHR clients one more tool in formulating and executing their best pricing strategies; SHR Rzr, an advanced business analytics reporting platform. SHR Rzr, powered by Hotelsoft, will …

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SHR Announces VHP PMS Integration for APAC Region

HOUSTON, TX, May 21, 2018—SHR, Sceptre Hospitality Resources, a leading provider and pioneer of advanced hotel distribution technologies, has announced the integration of a new global Property Management System (PMS) for its Windsurfer® CRS. This integration, Visual Hotel Program or VHP, marks SHR’s continuing commitment to provide additional and more …

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HOUSTON, TX, April 16, 2018—SHR, Sceptre Hospitality Resources, a pioneer in advanced hotel distribution technologies and developer of Windsurfer® CRS, announced the promotions of associates Estella Hale and Doug Tucker. Estella Hale will be adding to her already rich history with SHR by moving from Vice President of Product to …

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