David joined SHR in 2019. As Vice President of artificial intelligence (AI) Initiatives, he works with a team of dedicated data scientists to join the best of machine learning with human intelligence, producing and delivering an evolving suite of AI-driven products and services to SHR clients. This includes Wave™ RMS, part of SHR’s larger vision of the AI-driven Force10 engine.
Bringing with him a unique background in computer science coupled with hotel revenue management, David is also the co-founder and business developer of the Spanish data science group, Algorth, specialists in customized AI for the hospitality technology market.
Previous to Algorth, he served as Advisory Specialist for LIONlab (machine Learning and Intelligent OptimizatioN), a laboratory fostering research and development in intelligent optimization and reactive search techniques. He also served in various leadership roles for Idiso global hotel sales, and for VivaTours developing new opportunities for international business in Portugal and the U.S.
David possesses multiple certificates from Cornell University School of Hotel Administration, including a Master Certificate in Revenue Management, and Certificates in New Media Marketing for the Hospitality Professional, Advanced Hospitality Revenue Management: Pricing and Demand Strategies, and Hotel Revenue Management. He has also earned degrees in Business Management from UNED, and Computer Science and Engineering from Universidad Rey Juan Carlos.