Mirai and SHR Partner to Enhance Hotels’ Direct Bookings

The bidirectional integration between Mirai’s booking engine and SHR’s Windsurfer CRS allows SHR customers to access Mirai Metasearch in order to connect their direct pricing on metasearch engines.

MADRID and HOUSTON – 27 April 2022 – Hoteliers need the greatest possible integration between their tools in order to ensure a seamless distribution of their inventory and pricing, with the greatest savings in time and effort. Through the collaboration between Mirai and SHR, hotels will be able to update inventory, rates and restrictions they set from SHR’s Windsurfer CRS in the Mirai engine, as well as download bookings to their integrated PMS. In addition, SHR clients will be able to connect to Mirai Metasearch to be able to distribute their inventory and prices directly to the metasearch engines, which are the main online showcases where the client searches and, therefore, one of the most important sources of traffic.

Mirai’s strategic integration with the main metasearch engines (Google Hotel Ads, trivago, Tripadvisor, Bing Hotel Ads, Kayak and Skyscanner) allows to minimize distribution costs, increasing direct sales and reducing dependence on OTAs.

According to Amanda Milam, Integration Manager at SHR, “Through a direct connection with Mirai, hoteliers now have additional Metasearch services to support their distribution strategy and ensure their rates, inventory and availability are best positioned across the various Metasearch channels. With the right Metasearch strategy and the right integrations in place, hotels can drive more direct business and ensure they’re converting guests on the right channels at the lowest cost of acquisition.”

Patricia Camba, Mirai’s Director of Global Partnerships & Alliances, adds that “We are doubly satisfied with this collaboration, as we are able to move forward with two of our objectives: to facilitate the direct sales operation and optimise it to the maximum, ensuring that we are reaching potential guests in the most important online billboards, with the lowest distribution cost”.
Contact us here for more information on how SHR’s newest integration with Mirai can help optimize your distribution mix.

About SHR
Sceptre Hospitality Resources (SHR) delivers solutions for hotels to improve guest satisfaction at each touchpoint – from marketing to booking to check-in to post-stay follow-up – while maximizing revenue every step of the way. More than 2,000 hotels around the world rely on Windsurfer CRS to optimize their channel mix, Maverick CRM to personalize their guests’ experiences, or Wave RMS to maximize revenue and profitability. Headquartered in Houston with offices in Barcelona and Singapore, SHR deploys deeply integrated, cloud-based software built in an open, API-first framework that reduces the cost, time and development work associated with connecting systems. Learn more at shr.global.

About Mirai
Mirai helps hotels to maximise their direct sales by providing them with the services, knowledge and tools to compete with their intermediaries in order to reduce their dependence and distribution costs, always within the general framework that these actions contribute to increasing the hotel’s profits. With offices in Spain, France, Mexico, Portugal and the USA, Mirai currently handles direct online sales for almost 2,400 hotels. www.mirai.com

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