News

SHR Buys European Firm Cross-Tinental

SHR expands its global reach by acquiring European hospitality tech consultancy firm HOUSTON, TX AND BARCELONA, SPAIN, August 21, 2017—SHR, Sceptre Hospitality Resources, a leading provider and pioneer in the field of hotel distribution technology, has purchased Cross-Tinental, a well-known leader in the European hospitality tech consultancy sector, and reseller for SHR products. This purchase […]

SHR Named to Inc. 5000 List for Sixth Time

HOUSTON, TX, AUGUST 17, 2017—SHR, Sceptre Hospitality Resources, a leading provider and pioneer of advanced hotel distribution technologies, has been named to the Inc. 5000 list for the sixth consecutive year. The list is a prestigious and reputable annual ranking of the fastest-growing private companies in America and serves as a celebration of innovation and […]

SHR and protel hotelsoftware Announce First-Ever CRS/PMS Whisper Technology Alliance

protel hotelsoftware

SHR’s Windsurfer® CRS integrates with protel Air PMS via protel.I/O, an enterprise service bus system Houston, TX, and Dortmund, Germany June 22, 2017—Sceptre Hospitality Resources, SHR, a leading provider of advanced distribution technology and creator of the best-in-class central reservation system, Windsurfer® CRS, has partnered with global property management system (PMS) innovator, protel hotelsoftware, to […]

Vagabond Inn Corporation Sees Significant Mobile Revenue Gains with Windsurfer ® CRS

EL SEGUNDO, CA and HOUSTON, TX June 12, 2017—In December 2016, Vagabond Inn Corporation completed its transition to its new distribution platform, Windsurfer® CRS by SHR, a leading provider of hospitality distribution technology. Vagabond Inn Corporation spent the 9-month transition process working with each individual Vagabond Inn hotel to ensure all locations had a seamless […]

SHR Offers Enhanced Hotel Inventory Management with Expedia Product API

SHR News

SHR becomes one of the first distribution providers to offer advanced API aimed at streamlining the hotel booking process. HOUSTON, TEXAS March 6, 2017—SHR, developer of Windsurfer® CRS and TopSail™ IBE, has teamed with Expedia, Inc., the world’s largest online travel company, to bring SHR’s clients an additional tool to help create easier, more reliable […]

Danubius Hotels Group Teams with Cross-Tinental and SHR for New CRS

SHR News

BUDAPEST, Hungary, BARCELONA, Spain, & HOUSTON, TX March 2, 2017—Cross-Tinental, a leading hospitality tech consultancy firm, has been selected by Danubius Hotels Group as its strategic technology provider for implementation of a new Central Reservation System (CRS), Windsurfer® CRS, and Internet Booking Engine (IBE) TopSail™, both developed by SHR, a premiere provider of hotel distribution […]

SHR Developer of Windsurfer® Completes Integration with Google Hotel Ads

Google Hotel Ads

HOUSTON, TX January 24, 2017—SHR, developer of the Windsurfer® hotel reservation and distribution platform, today announced it has completed its integration with Google Hotel Ads and is now providing their hotel partners access to this new marketing channel. SHR joins a select group of authorized integration partners providing access to Google Hotel Ads. Hotels like […]

SHR’s 2016 Year in Review

2016 Year in Review

Every year, we take the opportunity to look back at the accomplishments, milestones and significant events of the previous 12 months. 2016 turned out to be our busiest year yet, and from the looks of it, 2017 is shaping up to be no different! See our 2016 Year in Review!

SHR, Developer of Windsurfer® CRS Announces New Senior Management Appointments to Address Aggressive Growth Objectives

Adam and David

Houston, Texas, January 16, 2017—SHR, the innovative developer of central reservation system (CRS) software for hotels, has announced the addition of two key leadership positions at the company’s headquarters in Houston. Chief Operating Officer (COO) Adam Roark joins the SHR team from the audit, tax and advisory firm Grant Thornton LLP, where he served as […]

SHR Developer of Windsurfer® CRS and Roomer Travel Announce Alliance to Drive Hotel Revenue and Enhance Guest Satisfaction using Life Happens™ Cancellation Protection

SHR Announces Partnership with Roomer

HOUSTON, TX JANUARY 9, 2017—SHR, developer of the Windsurfer® CRS hotel reservation and distribution platform, today announced a partnership with Roomer Travel to offer Life Happens™, providing free added value to hotels utilizing its TopSail™ Internet Booking Engine (IBE). Life Happens™ is a revolutionary hotel cancellation protection that allows guests to cancel their non-refundable reservations […]