Classic Hotels & Resorts Increase Productivity with SHR’s WindsurferCRS Distribution Platform

Arizona GrandHOUSTON, TX – SHR, an innovative provider of advanced distribution technology and services for the hospitality industry, and Classic Hotels & Resorts, a recognized and innovative, luxury property management company, have seen continued success with their partnership over the last year. A majority of their properties now utilize the full WindsurferCRS distribution platform to increase productivity of their staff and create a memorable experience for their guests.

“We have seen great success with our partnership with Classic Hotels & Resorts, and we look forward to continuous innovation with their team to provide the best distribution solution for their properties,” says Drew Rosser, VP of Sales & Marketing for SHR.

Classic Hotels & Resorts engaged with SHR in 2014 when their properties were in need of a call center user interface to streamline their reservations center. The Call Center UI provided via WindsurferCRS proved to be a good fit for portfolio, so the Classic Hotels & Resorts team decided to begin migrating CRS activity to the Windsurfer platform in 2015. Currently, three of the four Classic properties have completed the migration to WindsurferCRS.

“With the addition of the WindsurferCRS distribution platform and the partnership created with SHR, we have been able to be more efficient and strategic allowing our sales teams to focus on revenue generation and profitability,” says Kevin Duncan, VP Revenue Management for Classic Hotels & Resorts.

About SHR

SHR is an innovative provider of advanced distribution technology and services for the hospitality industry. The company serves thousands of properties around the globe on its distribution platform, WindsurferCRS. With a focus on flexibility for the hotelier and creating a memorable experience for the guest, WindsurferCRS provides optimal functionality for all types of properties. SHR’s Whiteboard Labs provides custom solutions for the hospitality industry, including custom booking engines, website design and development, and cutting edge applications. Hoteliers can tap into SHR’s expertise and knowledge of the industry by utilizing the Revenue Management for Hire service—a cost effective revenue management solution for any property.

Additional information about SHR and hospitality industry trends may be found at the Company’s website: www.shr.global

(SHR is the trade name for Sceptre Hospitality Resources, LLC)

About Classic Hotels & Resorts

Classic Hotels & Resorts (CHR) is an affiliate of Grossman Company Properties (GCP). GCP is one of the premier commercial and residential developers in the Western United States. During the past 50 years, GCP has built, developed and managed more than 14 million square feet of high-quality properties, including Arizona Biltmore Resort & Spa, La Playa Carmel, The Inn at Laguna Beach, Biltmore Fashion Park and the Phoenix Spectrum Mall. Additional information is available at www.ClassicHotels.com.