WindsurferCRS connects to TripAdvisor’s Instant Booking

HOUSTON, TX TC_CertificationBadge_PremiumPartner_ENSHR, an innovative provider of advanced distribution technology and services for the hospitality industry, is now certified as a TripConnect Premium partner by TripAdvisor. This opens up the TripConnect instant booking channel for hoteliers using SHR’s proprietary distribution platform.

“We are thrilled to add this new channel to WindsurferCRS. Guests are very familiar with the TripAdvisor brand, so having the ability to book directly on the TripAdvisor website will be an added bonus for guests, while providing our hotels with more distribution options,” says Estella Hale, VP of Products for SHR.

Hotels can add the TripConnect instant booking channel risk-free as TripAdvisor offers a commission-based model where the hotel only pays for completed stays. The program is designed to help guests feel secure about booking new hotels, while empowering hoteliers to build direct relationships with these guests to build brand loyalty. Hoteliers can log into their TripAdvisor account to check eligibility for this new program, or current SHR customers can reach out to their assigned Client Experience Manager for assistance.

About SHR

SHR is an innovative provider of advanced distribution technology and services for the hospitality industry. The company serves thousands of properties around the globe on its distribution platform, WindsurferCRS. With a focus on flexibility for the hotelier and creating a memorable experience for the guest, WindsurferCRS provides optimal functionality for all types of properties. SHR’s Whiteboard Labs provides custom solutions for the hospitality industry, including custom booking engines, website design and development, and cutting edge applications. Hoteliers can tap into SHR’s expertise and knowledge of the industry by utilizing the Revenue Management for Hire service—a cost effective revenue management solution for any property.

Additional information about SHR and hospitality industry trends may be found at the Company’s website:

(SHR is the trade name for Sceptre Hospitality Resources, LLC)