SHR and ReviewPro Integration Streamlines Guest Communication

HOUSTON and BARCELONA – May 11, 2022 – Sceptre Hospitality Resources (SHR), which offers a suite of solutions to help hoteliers improve the guest experience and drive revenue at each touchpoint along the guest journey, has integrated its Maverick CRM with the Guest Experience Platform offered by ReviewPro, a Shiji Group brand.

Thanks to a new API integration, Maverick clients can now integrate the data collected from the Guest Survey solution within the Guest Experience Platform directly within the CRM. The Maverick system will provide the guest with a dynamic link in their post-stay communication, which now originates from Maverick to keep all guest communication consistent and coming from the same place.

“This new API integration between the Maverick CRM and Shiji’s ReviewPro guest data and reporting systems represents another highly valuable addition to the scope and sophistication of our Maverick platform,” said Amanda Milam, Integration Manager for SHR. “Shiji’s ReviewPro survey data is already extremely useful to many of our customers and is their go-to methodology for collecting post-stay guest surveys; it will be even more insightful to them when that information lives organically within the Maverick CRM and is updated in real-time.”

This latest functionality upgrade to the Maverick CRM is another clear win for users, as having standardized workflows, templates and consistent reporting makes good logistical sense across the board, including the guest satisfaction measurement and follow-up processes. With the dynamic ReviewPro link created by Maverick, guest profile and preference information is passed to the right places within the CRM, including the guest’s responses to the survey after their stay.

“We’re excited to integrate with SHR and drive more efficient guest communication with a seamless guest data collection, and enabling segmentation based on guest feedback. This API integration shows how technology partners can work together for the benefit of all, including the guest of course. Easier access to our shared data means deeper insights, quicker action, and eventually better guest experiences.” said Michael Kessler, CEO at Shiji’s ReviewPro.

About SHR

Sceptre Hospitality Resources (SHR) delivers solutions for hotels to improve guest satisfaction at each touchpoint – from marketing, booking, and on-property experience – while driving revenue every step of the way. More than 2,000 hotels around the world rely on Windsurfer CRS to optimize their channel mix, Maverick CRM to personalize their guests’ experiences, or Wave RMS to maximize revenue and profitability. Headquartered in Houston with offices in Barcelona and Singapore, SHR deploys deeply integrated, cloud-based software built in an open, API-first framework that reduces the cost, time and development work associated with connecting systems. Learn more at​


About ReviewPro

ReviewPro, a Shiji Group brand, offers over a decade of experience and investment in innovation to ensure we continue to be the benchmark in the hospitality industry. Our cloud-based Guest Experience Platform includes Hotel Reputation, Guest Surveys, Case Management, and Messaging Automation. Shiji’s ReviewPro owns the industry-standard online reputation score, the Global Review Index™️ (GRI), a propriety algorithm based on review data collected from +175 OTAs and review sites in +45 languages. With over 60,000 establishments in +150 countries, Shiji’s ReviewPro offers the technology, support, and education to empower hoteliers to be better.

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