SHR and stayntouch Enhance Their Cloud Integration, Delivering Transparency and Control to Revenue Management

HOUSTON – OCTOBER 27, 2021 — SHR and Stayntouch today announced an enhancement to its business relationship, Stayntouch PMS now integrates with SHR’s Wave revenue management system (RMS).

SHR Wave RMS leverages the latest in artificial intelligence to create an advanced and transparent RMS with a human touch. Wave unburdens revenue managers from having to blindly trust the ‘black box’ of most legacy RMS platforms. Instead, Wave users can leverage a transparent Strategy Builder Tool, which lets hoteliers customize the algorithm’s pricing framework to fit their brand’s unique business strategy.

Stayntouch PMS’ integration with SHR Wave RMS allows for reservations and group data to flow seamlessly between the two systems and provides Wave RMS with the data it needs to generate optimized strategies for hotels. Wave RMS offers Stayntouch customers a range of enhanced features, including:

● Wave Algorithms 一 Delivers highly accurate automated forecasting and pricing recommendations using a combination of different forecasting models and reinforcement learning techniques.
● Strategy Builder 一 Unburdens hotels from the tyranny of the RMS ‘black box’, by allowing them to stay in control of their strategy, and tailor their AI to meet their business needs.
● Enhanced Reporting 一 Advanced analytics provides hoteliers with comprehensive insightful reporting that can be delivered either automatically or with a single click.

Estella Hale, Chief Product Evangelist at SHR commented, “SHR and Stayntouch have enjoyed a deep and strategic partnership for many years, based on our shared commitment for delivering innovation with a human touch. We are delighted to be expanding this partnership with Wave RMS.”

Michael Heflin, the Chief Revenue Officer at Stayntouch, added, “SHR shares our philosophy of delivering unburdened technology that enhances the hotelier, operator and guest experience. One of the significant benefits of our cloud architecture and intuitive user interface is how simple it is to integrate and optimize alongside innovative industry partners like SHR. With Wave, hoteliers will now be able to fully optimize their revenue strategy, on top of Stayntouch PMS’s native ability to manage rates wherever there is an internet connection.”

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