SHR Holds Inaugural Meeting of New Product Advisory Board

HOUSTON, TX, April 11, 2019—SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel distribution technologies, held the first of a year-long series of meetings for its new client-centric Product Advisory Board.

The special board, made up of twelve strategically diverse hotel business clients from around the globe, ranges from franchise, extended-stay, and hotel management companies, to luxury resort casinos and independents. Its purpose is to provide SHR a better understanding of the products and services hoteliers want and need, and to help assure that the company continues to include hoteliers in the hospitality technology conversation.

“SHR doesn’t want to just innovate for innovation’s sake, in a vacuum,” said Rod Jimenez, CEO and Co-Founder of SHR. “We want to have a very intentional approach to feedback.” The company first tested the client board idea back in 2017 during their well-received Innovation Summit. There, SHR leadership and hoteliers discussed the biggest pain points in hospitality technology, and how they might best be remedied.

“Hoteliers’ needs have always shaped the SHR development roadmap,” Jimenez added. “This new board will allow all of us to continue the discussion in a more focused and intricate way, which includes the current SHR product roadmap, trends that we see forming, and the truly new vision we’re embarking on. Hoteliers simply deserve the option of better tech.”

The Product Advisory Board will be actively contributing to SHR’s vision and road maps throughout 2019.

About SHR

Headquartered in Houston, Texas, with offices in Europe and Asia-Pacific, SHR is a leading provider of advanced tools and services that help hotels execute their best distribution strategy while delighting guests and optimizing profitability. The technical maturity of SHR—having built not one but two Central Reservations Systems (CRS)—is second to none. In addition to serving thousands of properties around the globe with Windsurfer® CRS and Booking Engine, the company also provides Revenue Management for Hire to brands, chains, and management companies. SHR brings hoteliers nimble technology, intelligently supported by tested industry experts—keeping hotels competitive. For more information, please visit

SHR is the trade name for Sceptre Hospitality Resources, LLC, a Delaware Limited Liability Company.

Media Contacts
Jason Emanis, Vice President of Marketing
+1 713.333.9944

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