SHR and Roomer Travel Announce Alliance to Drive Hotel Revenue


HOUSTON, TX, January 9, 2017—SHR, developer of the Windsurfer® CRS hotel reservation and distribution platform, today announced a partnership with Roomer Travel to offer Life Happens™, providing free added value to hotels utilizing its Windsurfer® CRS booking engine.

Life Happens™ is a revolutionary hotel cancellation protection that allows guests to cancel their non-refundable reservations and receive a refund of 80%. At zero cost to hotels, the Life Happens™ integration into SHR’s Windsurfer® CRS booking engine empowers hotels to provide maximum flexibility to their guests without the risk of lost revenue due to cancellation.

“The SHR team has an impressive history of innovating the distribution and hospitality technology landscape, and this is precisely why we are so thrilled about our partnership. We are seeing a dramatic shift towards direct bookings, and hoteliers are recognizing the importance of promoting their website as a competitive channel. Our integration into the Windsurfer® CRS booking engine will help their hotels drive more direct bookings, boost their guest satisfaction, decrease distribution costs, and create a new revenue stream,” says Managing Director of Roomer Travel, Richie Karaburun.

“Now, much like the airline industry, hotels can offer flexibility on rates that are technically non-refundable. Life Happens reduces the risk and builds confidence with the consumer. It is a win-win for the consumer and the hotel,” says Drew Rosser, Vice President of Sales at SHR.

With zero cost and free implementation, hoteliers using the booking engine can now implement Life Happens on their direct booking channel.

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