SHR to Join LION-APP AI Conference at University of Trento

HOUSTON, TX, June 27, 2019SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel revenue generation technologies, will be sponsoring and participating in the LION-APP Conference held by the University of Trento, Italy, from July 5-9.

The five-day residential course brings PhDs, business entities, and stakeholders in tourism and hospitality from around the globe together in one place to share their studies and analyses on different practical applications of artificial intelligence (AI) to hospitality.

Topics to be explored include: Demand Forecasting and Opinion Mining to Optimize Hotel Profit and Organization, Hotel Inventory Optimization to Maximize Profitability, Multi-Criteria Recommender Systems in Hospitality, Recent Research Directions in Dynamic Pricing and Revenue Management: Optimization and Big Data Forecasting, and Machine Learning Techniques to Increase Direct Bookings and Revenue.

SHR CEO and Co-Founder, Rod Jimenez, will be speaking within the LION-APP Business: Vision and Strategies segment, presenting the company’s unique vision in The SHR Difference.

This participation by SHR is reflective of the company’s substantial investment and belief in AI as a meaningful enhancement to traditional hospitality technology platforms, and in keeping with the company’s mission to simplify the complex world of hoteliers with innovation and superior service.

“I am honored and excited to be participating in such an important event,” said Jimenez. “SHR’s innovative approach has continually allowed us a unique window into the problems facing today’s hoteliers. I’m looking forward to sharing the vision we’ve gained at SHR, investigating practical applications of AI to hospitality, and to hearing the perspectives of world-renown experts in the field as we work toward how best to help our clients in the future.”

The company’s first AI-driven offering, Wave™ RMS, was debuted at HITEC/ROC 2019 in Minneapolis; part of SHR’s growing suite of unique AI-driven hospitality tech solutions.

About SHR
Headquartered in Houston, Texas, with offices in Europe and Asia-Pacific, SHR is a leading provider of meaningful technology that helps hotels execute their best revenue generation strategies. With a history of innovation starting with Windsurfer® CRS, SHR serves thousands of properties around the globe with CRS, booking engine, and revenue management technology and services. This includes an evolving suite of AI-driven solutions, ranging from high-level distribution to intricate guest management. In addition, the company offers Revenue Management for Hire to brands, chains, and management companies. SHR brings hoteliers nimble, real-world technology, intelligently supported by tested industry experts—keeping hotels competitive. For more information, please visit

SHR is the trade name for Sceptre Hospitality Resources, LLC, a Delaware Limited Liability Company.

Media Contacts
Jason Emanis, Vice President of Marketing
+1 713.333.9944

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