Hospitality’s Only Integrated, AI-Enhanced Revenue Generation Engine

Let's help you see more revenue.

Hotel Central Reservation System


Central Reservation System
Independent, group, or chain, Windsurfer® CRS manages your distribution and IBE with ease.

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Hotel CRM - Guest Management System


Guest Management System
Maverick CRM leverages valuable guest data from sales channels as well as property management system.

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Hotel RMS - Revenue Management System


Revenue Management System
Wave RMS brings you the best of AI-driven revenue management with the control you need.

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See why hotels around the world are driving revenue with SHR Group

See client stories

The SHR Group Difference for Hotels


More client success stories

Valencia Group

Valencia Hotel Group

“If we’re sold out for a certain rate code, we must be able to get in there and manage it. With Windsurfer, we can do this not only quickly, which helps our ADR.”

Hotel Group Client: Vagabond Inn

Vagabond Inn

“With Windsurfer’s more varied reporting, we can do things across the entire chain now very quickly, and still see each individual hotel.”

Aparium Hotel Group

“The way we can slice and dice the data is impressive. Now, once a week, the revenue team talks about what we’re seeing, what the trends are.”

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Hospitality’s Only Integrated Revenue Generation Engine

SHR Group is a leading solutions provider, delivering the best hotel management software in hospitality.

Optimize each step of the guest journey – from marketing, booking, and on-property experience to post-checkout communication – while driving revenue every step of the way. Deploy deeply integrated, cloud-based software built in an open, API-first framework that reduces the cost, time, and development work associated with connecting systems.


CRS | Central Reservation System
Our Central Reservation System for hotels, Windsurfer® CRS, is a fully-customizable distribution platform and hotel booking software for independents and small brands.

  • Welcome guests to your digital lobby with Windsurfer’s internet booking engine (IBE), which provides them with the content and booking options not found in other hotel booking systems.
  • Optimize your distribution strategy to drive incremental demand on channels where your guests are shopping.
  • Shift share to your direct website, which will result in the highest profitability and better guest connections.
  • Find out here, if Windsurfer integrates with your hotel property management system.



CRM | Guest Management System
Our hotel CRM software, Maverick CRM, enables you to build targeted offers that convert higher and tailor experiences that resonate with guests, when coupled with our hotel reservation software, Windsurfer CRS.

  • Personalize the guest experience by actioning profile and preference data throughout the guest journey.
  • Optimize customer engagement through targeted marketing campaign strategies and improved communication.
  • Maintain your database of loyalty members and frequent guests to build repeat business.

Explore Maverick


RMS | Revenue Management System
Our revenue management software, Wave RMS, allows hoteliers to build accurate forecasts and use AI-driven pricing algorithms to ensure they’re capturing the most revenue on every booking.
Wave is part of SHR Group’s larger vision of the Force10™ engine; a combination of SHR Group hospitality and technology knowledge, plus artificial intelligence (AI).

  • Define optimal segments of your business mix to refine your pricing strategies for each type of customer.
  • Rely on accurate, AI-driven short- and long-term forecasts that adjust dynamically to current market conditions.
  • Implement automated tools and workflows that allow your team to work more efficiently.

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What makes SHR Group unique?

  • You are not a number.
    SHR Group works with each and every hotel partner to customize a solution and develop your unique revenue generation strategy.
  • Deeply integrated solutions.
    SHR Group’s products, from hospitality CRM to RMS, revenue management system, to CRS, are deeply integrated to share data in real-time, helping hoteliers avoid a patchwork of siloed technology systems.
  • Backed by data science.
    SHR Group’s analytical platforms ingest and analyze all the relevant data sets to help hoteliers make better decisions across their entire business.

Ready to Find Your Best Distribution Strategy?

Contact our sales reps, and they’ll walk you through a personalized demo of solutions, tailored to help you grow your hotel business. Learn how to maximize your distribution channels and optimize your revenue management by taking full advantage of our decades of experience in the hospitality industry.

Contact Sales

Not Convinced Yet?

Check out our library of hospitality industry resources, including recorded webinars, whiteboard sessions with hospitality experts, and videos of SHR Group clients sharing how they’ve overcome some of their toughest challenges.

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