Distribution, Guest & Revenue Management software for hotels.

See why hotels around the world are driving revenue with SHR

See client stories

Optimize channel connectivity and win market share.
	Learn More with Amanda Milam, our integrations expert

Personalize the guest journey to drive loyalty and convert more bookings.
Learn More with Allegra Medina, our CRM expert

The SHR Difference for Hotels

Hospitality’s Only Integrated Revenue Generation Engine

SHR is a leading solutions provider, delivering the best hotel management software in hospitality.

Optimize each step of the guest journey – from marketing, booking, and on-property experience to post-checkout communication – while driving revenue every step of the way. Deploy deeply integrated, cloud-based software built in an open, API-first framework that reduces the cost, time, and development work associated with connecting systems.

Solutions
CRS | Central Reservation System
Our Central Reservation System for hotels, Windsurfer® CRS, is a fully-customizable distribution platform and hotel booking software for independents and small brands.

• Welcome guests to your digital lobby with Windsurfer’s internet booking engine (IBE), which provides them with the content and booking options not found in other hotel booking systems.
• Optimize your distribution strategy to drive incremental demand on channels where your guests are shopping.
• Shift share to your direct website, which will result in the highest profitability and better guest connections.
• Find out here, if Windsurfer integrates with your hotel property management system.

EXPLORE WINDSURFER

CRM | Guest Management System
Our hotel CRM software, Maverick CRM, enables you to build targeted offers that convert higher and tailor experiences that resonate with guests, when coupled with our hotel reservation software, Windsurfer CRS.

• Personalize the guest experience by actioning profile and preference data throughout the guest journey.
• Optimize customer engagement through targeted marketing campaign strategies and improved communication.
• Maintain your database of loyalty members and frequent guests to build repeat business.

Explore Maverick

RMS | Revenue Management System
Our revenue management software, Wave RMS, allows hoteliers to build accurate forecasts and use AI-driven pricing algorithms to ensure they’re capturing the most revenue on every booking.
Wave is part of SHR’s larger vision of the Force10™ engine; a combination of SHR hospitality and technology knowledge, plus artificial intelligence (AI).

• Define optimal segments of your business mix to refine your pricing strategies for each type of customer.
• Rely on accurate, AI-driven short- and long-term forecasts that adjust dynamically to current market conditions.
• Implement automated tools and workflows that allow your team to work more efficiently.

Explore Wave

What makes SHR unique?

• You are not a number.
  SHR works with each and every hotel partner to customize a solution and develop your unique revenue generation strategy.
• Deeply integrated solutions.
  SHR’s products, from hospitality CRM to RMS, revenue management system, to CRS, are deeply integrated to share data in real-time, helping hoteliers avoid a patchwork of siloed technology systems.
• Backed by data science.
  SHR’s analytical platforms ingest and analyze all the relevant data sets to help hoteliers make better decisions across their entire business.