Valencia Group hotels run at about an 80% occupancy, and with that comes a lot of peaks and valleys in booking rates—and the need for changing up those rates quickly. “If we’re sold out for a certain rate code, for instance, we must be able to get in there and manage it,” Wendy said. “With Windsurfer, we can do this not only quickly but easily, which helps our ADR.”

Vagabond Inn had been running its hotels on a home-grown solution that housed both a Central Reservations System and a Property Management System. But time and technology wait for no hotel. Partnering with SHR brought Vagabond Inn new insights, helping their revenue soar.

Aparium Hotel Group, an owner-operator with seven hotels open today and another five scheduled to open their doors in 2021, appears to be ahead of the game. Despite having hotels spread across the U.S., the Chicago-based organization has built a commercial team that stays in constant contact regarding all aspects of business across each of their hotels, with data as the framework.