About

SHR, Sceptre Hospitality Resources, is a leading provider and pioneer of advanced tools and services that help hotels execute their best distribution strategy while delighting guests and optimizing revenue.

Our Mission

To simplify the complex world of hoteliers with innovation and superior service.

Headquartered in Houston, Texas, with offices in Europe and Asia-Pacific, SHR, Sceptre Hospitality Resources, is a leading provider of meaningful technology that helps hotels execute their best revenue generation strategies.

With a history of innovation starting with Windsurfer® CRS, SHR serves thousands of properties around the globe with CRS, booking engine, and revenue management technology and services. This includes an evolving suite of artificial intelligence (AI)-driven solutions, ranging from high-level distribution to intricate guest management. These solutions are also part of SHR’s larger vision of the Force10 engine; a combination of SHR hospitality and technology knowledge, plus AI.

In addition, the company also provides Revenue Management for Hire to brands, chains, and management companies, dedicated to finding revenue solutions that work for your specific situation.

SHR brings hoteliers nimble, real-world technology, intelligently supported by tested industry experts—keeping hotels competitive.

Ready to Find Your Best Distribution Strategy?

Contact our sales reps, and they’ll walk you through a personalized demo of solutions, tailored to help you grow your hotel business. Learn how to maximize your distribution channels and optimize your revenue management by taking full advantage of our decades of experience in the hospitality industry.

Contact Sales

Not Convinced Yet?

Check out our library of hospitality industry resources, including recorded webinars, whiteboard sessions with hospitality experts, and videos of SHR clients sharing how they’ve overcome some of their toughest challenges.

Learn More