About

SHR Group is a leading provider of meaningful technology that helps hotels execute their best revenue generation strategies.

Our Mission

To simplify the complex world of hoteliers with innovation and superior service.

Headquartered in Houston, Texas, with offices in Europe and Asia-Pacific, SHR Group, Strategic Hospitality Resources, is a leading provider of meaningful technology that helps hotels execute their best revenue generation strategies. With a history of innovation starting with Windsurfer® CRS, SHR Group serves thousands of properties around the globe with an evolving suite of AI-driven solutions, ranging from high-level distribution to intricate guest management. In addition, the company offers Revenue Management for Hire to brands, chains, and management companies.



SHR Group brings hoteliers nimble, real-world technology, intelligently supported by tested industry experts—keeping hotels competitive.

Ready to Find Your Best Distribution Strategy?

Contact our sales reps, and they’ll walk you through a personalized demo of solutions, tailored to help you grow your hotel business. Learn how to maximize your distribution channels and optimize your revenue management by taking full advantage of our decades of experience in the hospitality industry.

Contact Sales

Not Convinced Yet?

Check out our library of hospitality industry resources, including recorded webinars, whiteboard sessions with hospitality experts, and videos of SHR Group clients sharing how they’ve overcome some of their toughest challenges.

Learn More