Optimize Revenue Management Archives

Ask an SHR Expert: Roles and Responsibilities for Your Best RM

Learn how to become a high-performing revenue manager in this recap of our recent webinar, "Ask an SHR Expert: Revenue ...

Rooms or Rates? Picking Your Best Revenue Strategy Now

SHR's Director of Revenue Management and Special Projects, Sarah Jones, discusses how hotels can plan their best revenue ...

Do You Really Need a Dedicated RM? Why the Answer is Always “Yes”

Contributed by Paula Perrin, Sr. Market Analyst, SHR “Without a real revenue manager, we would have chaos. There are too many channels, group rates, and ...

Beyond the Roulette Wheel: Revenue Generation for the New Casino

The Casino model that naturally revolved around gambling revenue is changing. For the first time in history, room profits are outpacing gambling profits in Las ...

[Webinar] Get the Balance Right

Balance in your hotel software stack can be a tricky thing, but in this webinar, you'll learn how to properly balance your PMS, CRS, and RO ...