Channel Management
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At SHR Group, we understand it’s important to connect to numerous distribution channels in order to capture available demand. Rely on Windsurfer to directly manage your booking channels.
HOTEL PROPRIETARY WEBSITE(S)
Online booking engines for a single hotel or multi-property portfolio.
HOTEL CALL CENTER
Windsurfer CRO, a voice agent call center application, and customizable call center available through our partners, including:
- Cloud5
- Customer Direct
- Advantage Reserve
PRIMARY ONLINE TRAVEL AGENTS
An online travel agency (OTA) specializes in offering planning sources and booking capabilities. Windsurfer provides a direct connection to:
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CHANNEL MANAGERS
SHR Group provides channel managers that help close hotel distribution gaps, and provide great new ways to improve conversions and bookings. These include:
- DerbySoft
- Hotel Trader
- RateGain
- Shiji
- SiteMinder
GLOBAL DISTRIBUTION SYSTEMS
A Global Distribution System, or GDS, is a network that connects a hotel to thousands of booking agents to enable automated transactions. Windsurfer connects to Sabre, Travelport (Apollo/Galileo), Worldspan and Amadeus.
PRIMARY METASEARCH SITES
Metasearch sites are search tools that allow the user to search many engines or databases at once. Windsurfer provides connections to the following metasearch sites:
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Via DerbySoft:
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Via Wihp – Meta I/O:
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SPECIALTY AND EMERGING BOOKING CHANNELS
The following represents a sampling of the many connections to specialty and emerging booking channels offered through the Windsurfer Channel Manager:
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Schedule a demo now!
What's Next
Distribution Costs Matter
Learn why they matter in channel management in this podcast episode.
Listen to EpisodeReady to Find Your Best Distribution Strategy?
Contact our sales reps, and they’ll walk you through a personalized demo of solutions, tailored to help you grow your hotel business. Learn how to maximize your distribution channels and optimize your revenue management by taking full advantage of our decades of experience in the hospitality industry.
Contact SalesNot Convinced Yet?
Check out our library of hospitality industry resources, including recorded webinars, whiteboard sessions with hospitality experts, and videos of SHR Group clients sharing how they’ve overcome some of their toughest challenges.
Learn More