Channel Management

At SHR Group, we understand it’s important to connect to numerous distribution channels in order to capture available demand. Rely on Windsurfer to directly manage your booking channels.

HOTEL PROPRIETARY WEBSITE(S)

Online booking engines for a single hotel or multi-property portfolio.

HOTEL CALL CENTER

Windsurfer CRO, a voice agent call center application, and customizable call center available through our partners, including:

• Cloud5
• Customer Direct
• Advantage Reserve

PRIMARY ONLINE TRAVEL AGENTS

An online travel agency (OTA) specializes in offering planning sources and booking capabilities. Windsurfer provides a direct connection to:

CHANNEL MANAGERS

SHR Group provides channel managers that help close hotel distribution gaps, and provide great new ways to improve conversions and bookings. These include:

• DerbySoft
• Hotel Trader
• RateGain
• Shiji
• SiteMinder

GLOBAL DISTRIBUTION SYSTEMS

A Global Distribution System, or GDS, is a network that connects a hotel to thousands of booking agents to enable automated transactions. Windsurfer connects to Sabre, Travelport (Apollo/Galileo), Worldspan and Amadeus.

PRIMARY METASEARCH SITES

Metasearch sites are search tools that allow the user to search many engines or databases at once. Windsurfer provides connections to the following metasearch sites:

SPECIALTY AND EMERGING BOOKING CHANNELS

The following represents a sampling of the many connections to specialty and emerging booking channels offered through the Windsurfer Channel Manager:

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