Consortia

Consortias can help your hotel increase its distribution and gain a better share in the market. And when you partner with the SHR Consortia team, you can rest assured that your consortia season will be a successful one.

Increased Visibility

Your hotel will be listed in each program directory and website, and will have a special rate access code through the global distribution system, helping your hotel get noticed by your target audiences.

Greater Booking Potential

Travel agents look first at participating hotels when selecting the right property for their clients, giving you more chances at increasing your booking.

Increased Revenue

These same travel agents generally make higher than average daily rate bookings, helping to turn your increased bookings into genuine revenue increases.

New Marketing Opportunities

Each program contains several opportunities to generate exposure, eventually leading to increased revenue.

SHR Advantages

• An assigned team to respond to RFPs on your behalf
• Lanyon license and direct access to all consortia RFPs
• Assurance that your Lanyon property profile and consortia rates are accurately set for bids
• Release and response to all selected consortia programs on your behalf
• Centralized program invoicing—all programs, one invoice
• Data management and rate mapping in global distribution system or Windsurfer® CRS for all consortia rates submitted
• Extended enrollment windows, allowing you extra flexibility