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Increased Visibility
Your hotel will be listed in each program directory and website, and will have a special rate access code through the GDS.

Greater Booking Potential
Travel agents look first at participant hotels when selecting the right property for their clients.

Increased Revenue

These same travel agents generally make higher than Average Daily Rate bookings.

New Marketing Opportunities 

Each program contains several opportunities to generate exposure, leading to increased revenue.



Consortia and Travel Management Companies (TMCs) are large groups of Travel Agencies often driven by multinational companies that have joined together to form a Consortia. Originally started to assist smaller Travel Agencies, Consortia have grown to become major players in the travel industry. By joining Consortia and TMCs, Travel Agencies can increase the effectiveness of marketing to their customers by offering competitive rates at hotels worldwide. 

By participating in Consortia and RFP Services, your RFP process becomes more streamlined and effective because you won’t spend valuable time responding to bids, worrying about missed deadlines, or dealing with incomplete RFPs.

Standard Requirements

Each program has a list of requirements and fees for participation, but standard requirements include: 

  • A minimum of 10% off Best Available Rate
  • Rate parity among all programs 
  • Last room availability guarantee 
  • 10% commission 
  • All rates quoted are to be guaranteed for the entire year, unless otherwise noted


Centralized Invoicing | RFP Management and Support | Automated Rate Loading

Key Benefits

  • Cvent RFP management tool with Direct Access to Consortia, TMC and Corporate RFPs
  • Assurance of Cvent property profile and consortia rates accurately set for bids
  • Release and response to all selected Consortia and TMC programs on your behalf
  • Centralized program invoicing—all programs, one invoice
  • Data management and rate mapping in GDS or Windsurfer CRS for all submitted rates
  • An assigned team to manage RFPs on your behalf
  • Receive a informative toolkit and quarterly production reports

Learn More

Download the data sheet for Consortia and TMCs.


As an independent hotel, growing our Consortia share without SHR Group would be impossible. They even out the playing field for us, making us as competitive as our branded counterparts, yet more creative.Rade Cvjetinovic, Director of Revenue, St. Jane Hotel

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Ready to Find Your Best Distribution Strategy?

Contact our sales reps, and they’ll walk you through a personalized demo of solutions, tailored to help you grow your hotel business. Learn how to maximize your distribution channels and optimize your revenue management by taking full advantage of our decades of experience in the hospitality industry.

Contact Sales

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