History of SHR



Sceptre was born in 1988 as a reseller of distribution products for the hospitality industry. For over 20 years, Sceptre achieved great success as a reseller of various central reservations systems in the industry. With the addition of the Revenue Management for Hire service in 2011, Sceptre expanded its offerings to include one of the only truly outsourced revenue management solutions in the industry at the time.

Whiteboard Labs

Founded in 2004 as an innovation lab focused on the travel industry, Whiteboard Labs created and launched applications like MotionNotes, SpaLinx, and the widely used Windsurfer CRS. The team at Whiteboard Labs had previously founded Webvertising, the Houston-based company that brought the iHotelier CRS to the industry. The roots of the company go back to 1994 with the launch of Webvertising and run deep in the hospitality vertical.

The Formation of SHR

In 2012, Sceptre merged with Whiteboard Labs to create Sceptre Hospitality Resources, LLC (SHR). In 2015, the company reintroduced itself to the market as SHR to better reflect the new identity that the merger created. With main offices in Houston, Texas, and satellite offices across the United States, SHR has grown exponentially since its early days. SHR continues to add new features to Windsurfer CRS, and provide new perspective in revenue management with Revenue Management for Hire.

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Check out our library of hospitality industry resources, including recorded webinars, whiteboard sessions with hospitality experts, and videos of SHR clients sharing how they’ve overcome some of their toughest challenges.

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