Success Stories

	ILUNION Hotels Madrid-based ILUNION Hotels is known for its portfolio of unique, accessible hotels–the types of properties that enable travelers to get lost in another world. The company operates 29 hotels across Spain, including the ILUNION Malaga, ILUNION Islantilla in Huelva, and the ILUNION Sancti Petri in Cadiz, among others, and this breadth of offerings gives travelers the freedom to choose the adventure that is calling to them.
	IDM Hospitality Management IDM Hospitality implemented SHR’s Windsurfer CRS and booking engine in 2018. Rogers says capturing bookings on IDM’s own direct channels allows them to personalize each of those guest experiences that are so unique to IDM hotels.
	Aparium Hotel Group Since its inception, Chicago-based Aparium Hotel Group has set itself apart as a new kind of hotel brand—one that allows itself to venture off the beaten path, both geographically and philosophically.
	Hotel Rival The 99-room Hotel Rival is a cozy boutique hotel in Stockholm, Sweden. Its central location in the city – along with its bars, bistro and the newly renovated Tavernan café – make it the perfect destination for leisure and business travelers alike. But, as with any boutique property, the distribution strategy can be a challenge.
	Tuscany Suites & Casino The 716-room Tuscany Suites & Casino in Las Vegas offers an experience that appeals to both locals and hotel guests alike. While locals flock to the casino, they don’t usually stay at the hotel, making for an interesting business mix of locals, transient, and group—and one that can be a challenge when it comes to marketing and capturing direct bookings..
	Hotel Zamora The five-year-old Hotel Zamora, a white-washed, Mediterranean-style luxury boutique hotel, was St. Pete Beach, Florida’s first new hotel in decades. It overlooks the Intracoastal Waterway and the azure waters and soft, white-sand beach of the Gulf of Mexico.
	Izumi Hotel Bukit Bintang Known as one of the most stylish hotels in Kuala Lumpur, the 108-room Izumi Hotel Bukit Bintang provides a wide range of luxurious amenities, catering to both business and leisure guests.
	Whitney Peak Hotels As Reno’s first and only non-gaming, non-smoking, independent hotel, Whitney Peak has no fear of being different. This boldness translates into a passion for customizing their already unique guest experiences.
	Vagabond Inn Since opening the first Vagabond Motor Hotel in 1958, this iconic California brand has become synonymous with West Coast hospitality, continuing to attract road trippers and business travelers alike with an easy price point and welcoming atmosphere.
	The Georgetown Inn Located on fashionable Wisconsin Avenue in the heart of Historic Georgetown, The Georgetown Inn is a convenient and desirable Washington, DC destination for tourists and business people alike.
	El Tropicano Riverwalk Hotel Boasting a 12,000 sq.ft. ballroom, a five-story Basco Vazko mural, and a guest list that rivals any landmark hotel in its class, the El Tropicano Riverwalk Hotel, or “El Trop” is also the first hotel built along the famed San Antonio Texas Riverwalk.
	Live Oak Lodging Based out of Marble Falls, Texas, Live Oak Lodging looks for more than just beautiful properties to invest in, manage, and develop. They look for that unique guest experience—one that will have visitors coming back time and time again.
	Valencia Group Recognized for their distinctive designs, life-style amenities, and natural settings, Valencia Group hotels are destinations and gathering places aimed at being as unique as the guests they serve, right down to their own V Magazine.
	Sundial Beach Resort & Spa Set snuggly against the shores of the Gulf of Mexico on Sanibel Island, Florida, the Sundial Beach Resort & Spa is a 407-room luxury level condo resort featuring a steakhouse and sushi bar, as well as two casual cafes and a poolside bar.
	Wellsboro Hotel Group Shawn Bryant is the CEO of a two-property hotel group in the mountains of Pennsylvania. Here’s what he has to say about Maverick CRM. Part of the appeal of switching to Maverick CRM was to bring everything together in a way that we hadn’t been doing before.
	Aparium Hotel Group Aparium Hotel Group, an owner-operator with seven hotels open today and another five scheduled to open their doors in 2021, appears to be ahead of the game. Despite having hotels spread across the U.S., the Chicago-based organization has built a commercial team that stays in constant contact regarding all aspects of business across each of their hotels, with data as the framework.

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