Independent Hotels

Success as an independent hotel is less about out-spending and broad distribution than it is about focusing on maximizing the distribution needed to fill your hotels in a given market. SHR Group is proud to support independent hotels with the tools and services necessary to not only survive, but to thrive in an increasingly competitive market.

Flexible Merchandising

Easily custom-craft and merchandise rooms, packages and services for all the channels you need, decreasing dependency on third-party bookings.

Easy On-Screen Access

Simple to use and learn, Windsurfer® CRS helps you increase staff interaction to more confidently and competently manage your systems.

Customizable Room Marketing

Measure the booking content, different rate codes, marketing component of rate codes, and so much more, to enjoy freedom and keep control of your distribution strategies and goals.

Part of the appeal of switching to Maverick was to bring everything together in a way that we hadn’t been doing before—we wanted to integrate marketing with our Central Reservation System (CRS).Shawn Bryant, CEO, Wellsboro Hotel Company

What's Next?

Hotel CRS System

Streamline Distribution Strategy

This is how independent hotels stay competitive.

Learn More
Hotel Booking System

Rise to the Top

Learn how CRS technology can help your hotel dominate your market.

Read Blog Post
Hotel Booking Engine Sofware

PMS & CRS Integration

Go deeper into the PMS/CRS connection in this focused webinar led by Ian Kemp and other SHR Group experts.

Access the Recording

Ready to Find Your Best Distribution Strategy?

Contact our sales reps, and they’ll walk you through a personalized demo of solutions, tailored to help you grow your hotel business. Learn how to maximize your distribution channels and optimize your revenue management by taking full advantage of our decades of experience in the hospitality industry.

Contact Sales

Not Convinced Yet?

Check out our library of hospitality industry resources, including recorded webinars, whiteboard sessions with hospitality experts, and videos of SHR Group clients sharing how they’ve overcome some of their toughest challenges.

Learn More