Independent Hotels

Success as an independent is less about out-spending and broad distribution than it is about focusing on maximizing the distribution needed to fill your hotels in a given market. SHR is proud to support independents with the tools and services necessary to not only survive, but to thrive in an increasingly competitive market.

Flexible Merchandising

Easily custom-craft and merchandise rooms, packages and services for all the channels you need, decreasing dependency on third-party bookings.

Easy On-Screen Access

Simple to use and learn, Windsurfer® CRS helps you increase staff interaction to more confidently and competently manage your systems.

Customizable Room Marketing

Measure the booking content, different rate codes, marketing component of rate codes, and so much more, to enjoy freedom and keep control of your distribution strategies and goals.

“With the Windsurfer® CRS booking engine, you can manipulate things easily and quickly, and change things rapidly back and forth, even change descriptive text with no problem. It’s this kind of easy marketing element that’s really huge for us.”
–Dave Welliver, General Manager, The Georgetown Inn

Read the Georgetown Inn Case Study

What's Next

Streamline Distribution

Streamline Distribution Strategy

This is how independent hotels stay competitive.

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Whiteboard Session

Whiteboard Session: PMS & CRS Integration

Learn what you need for a successful integration of hotel PMS and CRS technology with SHR’s Ian Kemp.

Watch the Video
View the Webinar

Webinar: PMS & CRS Integration

Go deeper into the PMS/CRS connection in this focused webinar led by Ian Kemp and other SHR experts.

Access the Recording

Ready to Find Your Best Distribution Strategy?

Contact our sales reps, and they’ll walk you through a personalized demo of solutions, tailored to help you grow your hotel business. Learn how to maximize your distribution channels and optimize your revenue management by taking full advantage of our decades of experience in the hospitality industry.

Contact Sales

Not Convinced Yet?

Check out our library of hospitality industry resources, including recorded webinars, whiteboard sessions with hospitality experts, and videos of SHR clients sharing how they’ve overcome some of their toughest challenges.

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