Large chains and branded properties don’t always outperform independents, but they often do possess a larger marketing machine along with broader distribution. So how do independents compete against the growing number of hospitality giants? By adopting technology that helps them work smarter, not harder.
How does an independent beach resort survive slow seasons and a changing guest landscape? Find out how Sundial Beach Resort & Spa did just that—and raised their average daily rate by double-digits—with Windsurfer® CRS.Learn More
Success as an independent is less about out-spending and broad distribution than it is about focusing on maximizing the distribution needed to fill your hotels in a given market. SHR is proud to support independents with the tools and services necessary to not only survive, but to thrive in an increasingly competitive market.
Easily custom-craft and merchandise rooms, packages and services for all the channels you need, decreasing dependency on third-party bookings.
Easy On-Screen Access
Simple to use and learn, Windsurfer® CRS helps you increase staff interaction to more confidently and competently manage your systems.
Customizable Room Marketing
Measure the booking content, different rate codes, marketing component of rate codes, and so much more, to enjoy freedom and keep control of your distribution strategies and goals.
“With the Windsurfer® CRS booking engine, you can manipulate things easily and quickly, and change things rapidly back and forth, even change descriptive text with no problem. It’s this kind of easy marketing element that’s really huge for us.”
–Dave Welliver, General Manager, The Georgetown Inn
Streamline Distribution Strategy
This is how independent hotels stay competitive.Learn More
Whiteboard Session: PMS & CRS Integration
Learn what you need for a successful integration of hotel PMS and CRS technology with SHR’s Ian Kemp.Watch the Video
Webinar: PMS & CRS Integration
Go deeper into the PMS/CRS connection in this focused webinar led by Ian Kemp and other SHR experts.Access the Recording
Ready to Find Your Best Distribution Strategy?
Contact our sales reps, and they’ll walk you through a personalized demo of solutions, tailored to help you grow your hotel business. Learn how to maximize your distribution channels and optimize your revenue management by taking full advantage of our decades of experience in the hospitality industry.Contact Sales
Not Convinced Yet?
Check out our library of hospitality industry resources, including recorded webinars, whiteboard sessions with hospitality experts, and videos of SHR clients sharing how they’ve overcome some of their toughest challenges.Learn More