Serent Capital Invests in SHR

Houston, TX– March 16, 2020 – SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel revenue generation technologies, has partnered with Serent Capital, a private equity firm with offices in Austin and San Francisco focused on investing in high-growth technology and services businesses. SHR provides chain hotels, groups, and independents …

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HOUSTON, TX, March 11, 2019 — SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel revenue generation technologies, has selected Sandro Christofori as its Business Development Director for the Germany, Austria, and Switzerland, reinforcing the company’s strong commitment to expanding its European presence. Prior to SHR, Christofori held the role of …

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SHR Introduces Maverick™ CRM

HOUSTON, TX, February 5, 2020—SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel revenue generation technologies, has rolled out its new Guest Management System, Maverick™ CRM, for hoteliers that want to leverage valuable guest data from their sales channels as well as their property management system. Maverick is part of …

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HOUSTON, TX, August 27, 2019—SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel revenue generation technologies, has selected Tanya Stallard as its Business Development Director for the UK and Ireland, reinforcing the company’s strong commitment to expanding its European presence. Prior to SHR, Stallard held the role of UK Area …

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SHR Named to Inc. 5000 List for Seventh Time

HOUSTON, TX, August 21, 2019—SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel revenue generation technologies, has been named to the Inc. 5000 list for the seventh time in only eight years. The list serves as a celebration of innovation and entrepreneurial leadership, ranking companies by overall revenue growth over …

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SAN FRANSISCO and HOUSTON, July 25, 2019—SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel revenue generation technologies, has become fully integrated with Duetto’s Rate Engine (DRE), providing SHR Windsurfer clients who have a loyalty program the opportunity to set dynamic room rates based off of members’ profile and value. …

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HOUSTON, TX, June 27, 2019—SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel revenue generation technologies, will be sponsoring and participating in the LION-APP Conference held by the University of Trento, Italy, from July 5-9. The five-day residential course brings PhDs, business entities, and stakeholders in tourism and hospitality from …

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SHR Introduces Wave™ RMS

HOUSTON, TX, May 20, 2019—SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel revenue generation technologies, has rolled out its new Revenue Management System, Wave™ RMS, joining the best of machine learning with human intelligence to optimize hotel revenue strategies. Wave is part of SHR’s larger vision of the Force10 …

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DALLAS and HOUSTON, TX, May 15, 2019—SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel distribution technologies and developer of Windsurfer® CRS, has become fully integrated with DerbySoft, a leader in high-performance distribution services with over 280 connections to OTA, wholesaler, and tour operating groups globally. Hotel properties that utilize …

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SHR Engages Services of Data Science Team, Algorth

HOUSTON, TX, April 29, 2019—SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel distribution technologies, has entered into an exclusive business agreement with the Spanish data science group, Algorth, specialists in customized Artificial Intelligence (AI) for the hospitality technology market. This move by SHR is part of the company’s recent …

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