Estella was named Vice President of Product for SHR in 2015. Her main responsibility is setting and fulfilling the strategic vision for all SHR products, including overseeing successful product implementation—from conception through launch and completion.
Estella originally joined Whiteboard Labs in 2006 to focus on support for Windsurfer® CRS. After the merger with Sceptre Hospitality Resources in 2012, she became the Product Manager for Windsurfer. In that role, she was responsible for all aspects of Windsurfer product development, including product support, systems operations, and client management services.
Prior to joining the company, she worked in the hospitality industry for several years, managing implementations and support for a hotel representation company. In addition to managing a Client Services department, Estella has worked in several roles in guest and internal services at major hotel chains.
Estella holds a Bachelor’s degree in Graphic Design from Universidad Autonoma de Guadalajara, and an Associate’s degree in Computer Animation from the Art Institute of Houston.