Making Online Hotel Guest Expectations Work for Your Hotel

Contributed by Estella Hale, Chief Product Evangelist, SHR Truly knowing your guests has always been important, but in an increasingly competitive landscape, ...

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AAHOACON ’18: Fun, Games, and the Future of Hospitality Technology

Contributed by Estella Hale, V.P. of Product, SHR When I was first invited to speak at the annual convention and trade show put on by AAHOA, I was flattered, ...

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How to Achieve (and Keep) Rate Parity for Your Hotel

Rate parity, ideally, provides a level playing field of room rates from which guests can shop and book in a fair manner no matter where they discover your ...

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You’re Not a Number

The distribution landscape is complicated, and getting more so every day. You work hard for your hotel, and want to make the right ...

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[Webinar] What’s in Your Distribution Toolbox?

At a recent webinar, we discussed the most crucial items for today’s hoteliers to have in what we call the distribution ...

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