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Building a revenue-generating engine for your hotel is not complete without hotel CRM software that aggregates guest profile data from the CRS to optimize guest communication.

Why Maverick?

While other CRM systems only see limited information from third-party providers’ systems, Maverick helps you know, recognize, and reward your best guests—no matter how they booked. Hoteliers using Maverick know their OTA customers the same way they know their direct customers. The robust, powerful guest management software gathers all guests’ profile data from the Windsurfer® CRS and aggregates it. It matches and cleanses profiles and creates microsegments that optimize recommendations for guest communication. Maverick also provides a built-in, easy-to-use, integrated marketing program for email and text message marketing and campaign management.

Part of the appeal of switching to Maverick CRM was to bring everything together in a way that we hadn’t been doing before—we wanted to integrate marketing with our Central Reservation System (CRS), Windsurfer® CRS.Shawn Bryant, CEO, Wellsboro Hotel Company


Profile Management includes cleansing data and consolidating guest profile data from all connected systemswhich provides a comprehensive view of guests and their habits and behavior. Users can define standard fields, profile match, and merge criteria.

Loyalty/Rewards Program platform is flexible and customizable, so hoteliers can set up how guests earn and spend loyalty credit.
Guest Management System - Maverick Hotel CRM
Seamless System Integration with Windsurfer CRS, Windsurfer CRO, Windsurfer IBE, and a built-in Campaign Management Platform means users can segment guests in a variety of ways. It allows for automated marketing, loyalty, and transactional-based communication with guests.

  • Maverick can integrate with external third-party systems such as PMS, Gift Card Providers, and reviews
  • The system integrates with Tango Card to issue gift cards

Campaign Management Platform Using Email and SMS lets hoteliers easily select an audience from a CRM profile, use dynamic content, and set up and schedule marketing campaigns. It is straightforward to communicate with loyalty members and other guests based on behaviors or a specific activity, create loyalty-related campaigns for rewards or membership groups, and customize transactional communications.

Guest Portal is customizable and branded, and lets both loyalty and non-loyalty guests sign in and save their information for easier booking. Users can maintain their profile data, update their passwords, and manage and track their accounts and programs.

Surveys & Questionnaires are easy, and their responses are associated with a guest profile, recorded, and analyzed.

Reporting is built-in and standard for both loyalty and other on-property CRM guests.

Email Marketing includes a built-in editor for powerful marketing campaigns. Users can manage templates and design elements to create targeted lists, personalize emails, and schedule and manage bulk email sending. Maverick lets hoteliers automate emails based on events, online activities, and lead scores. The system also ensures in-box delivery and handles opt-ins, bounces, unsubscribe requests, suppression lists, email preview, spam checking, and link validation.
Online Marketing features include customizable emails, forms, and landing pages for specific segments, as well as A/B testing and mobile optimization.


How To Personalize The Guest Journey And Set Your Hotel Apart

Over the next 12 months of recovery, every dollar of revenue coming into your hotel counts. “Winning” means bringing in more share of revenue than your competitors.

Read Blog Article


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Ready to Find Your Best Distribution Strategy?

Contact our sales reps, and they’ll walk you through a personalized demo of solutions, tailored to help you grow your hotel business. Learn how to maximize your distribution channels and optimize your revenue management by taking full advantage of our decades of experience in the hospitality industry.

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Not Convinced Yet?

Check out our library of hospitality industry resources, including recorded webinars, whiteboard sessions with hospitality experts, and videos of SHR clients sharing how they’ve overcome some of their toughest challenges.

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