SHR and Shiji Integrate to Give Hoteliers More OTA Access in APAC Region

HOUSTON – June 15, 2022 – Sceptre Hospitality Resources (SHR), which offers a suite of solutions to help hoteliers improve the guest experience and drive revenue at each touchpoint along the guest journey, has announced integration capability between Shiji’s Channel Manager and SHR’s Windsurfer CRS. 

Windsurfer is an enterprise-level central reservation system for hotels, providing robust capabilities for hotel groups and chains that require a full-service CRS experience, and includes a choice of a standard or fully-customized booking engines. Shiji’s Channel Manager, formerly known as CHINAonline, is a global hotel distribution switch and channel manager leading in connectivity to the Chinese market.

The partnership allows hoteliers to gain distribution access to some of the most popular online travel agencies (OTAs) in the Asia Pacific region. Now, hotels in APAC can connect with the OTAs that are in high demand for their markets, and hoteliers in North America and Europe can reach Asian travelers on their preferred channels. 

“OTA contracts can be complicated, especially ones from an international market. One thing I love about Shiji is that they are built with these complex relationships in mind, so they can really be a guiding resource in facilitating the agreement process when help is needed,” said Amanda Milam, Integration Manager for SHR. “This integration will help hoteliers across the globe connect with OTAs on an amplified level, leading to a boost to the bottom line.”

“Shiji has a renewed focus on improving technology partnerships and we’re excited to add this latest integration with SHR’s Windsurfer to the list,” said Natalie Kimball, Vice President of Strategic Account Management of Shiji Distribution Solutions. “API integrations are ultimately built to benefit the hotelier, and this is a great example of how technology partners can work together to enhance our customers’ ability to optimize their distribution mix not only in ASPAC but globally through Shiji’s OTA connections”

About SHR

Sceptre Hospitality Resources (SHR) delivers solutions for hotels to improve guest satisfaction at each touchpoint – from marketing, booking, and on-property experience – while driving revenue every step of the way. More than 2,000 hotels around the world rely on Windsurfer CRS to optimize their channel mix, Maverick CRM to personalize their guests’ experiences, or Wave RMS to maximize revenue and profitability. Headquartered in Houston with offices in Barcelona and Singapore, SHR deploys deeply integrated, cloud-based software built in an open, API-first framework that reduces the cost, time and development work associated with connecting systems. Learn more at​

About Shiji Group

Shiji Group is a multinational technology company that provides software solutions and services for enterprise companies in the hospitality, food service, retail and entertainment industries, ranging from hospitality technology platform, hotel management solutions, food and beverage and retail systems, payment gateways, data management, online distribution and more. Founded in 1998 as a network solutions provider for hotels, Shiji Group today comprises over 5,000 employees in 80+ subsidiaries and brands in over 23 countries, serving more than 91,000 hotels, 200,000 restaurants and 600,000 retail outlets. For more information, visit

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