SHR Announces New CRS and CRO Product Features

HOUSTON, TX, April 17, 2019—SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel distribution technologies, has unveiled five new features within their Windsurfer® CRS and Windsurfer® CRO Voice products.

For the Windsurfer CRS, there are two new enhancements. The first, Ignore PMS Rate Update, will allow configuration changes to existing setups, which prevents rates from updating via the interface by rate code. This feature will be useful for those who expect to continue to send restrictions or other PMS event types, but who do not want rates to be managed via the interface. The second, Allow Zero Rate, introduces the ability to support the entry of zero value rates in conjunction with comp rate offerings. This enhancement will allow users to enable and define specific offers, which may be presented to eligible loyalty members as free room nights.

For the Windsurfer CRO Voice, there are three new developments. First, Room to Charge will allow SHR users to take special care of their guests, providing room upgrades without an increase in rate. Second, User Access Roles allows clients to create and assign roles specific to override mode capabilities to CRO agents. This opens the ability to continue to add more options to the Role settings moving forward.

The third feature, Share With functionality, will allow users to combine guest stays, providing options to share cost or determine how charges for each guest will be applied on days in which the share takes place.

“These Windsurfer enhancements will serve to reinforce SHR’s commitment to bringing real value to our hotel clients,” said Doug Tucker, Director of Product for SHR. “The Share With function, for instance, is huge, not just because it offers a new way to encourage guests to book, but because it also offers them a way to afford a higher-rate accommodation via convenient cost-sharing.”

These features are currently active and available to all applicable SHR clients.

About SHR

Headquartered in Houston, Texas, with offices in Europe and Asia-Pacific, SHR is a leading provider of advanced tools and services that help hotels execute their best distribution strategy while delighting guests and optimizing profitability. The technical maturity of SHR—having built not one but two Central Reservations Systems (CRS)—is second to none. In addition to serving thousands of properties around the globe with Windsurfer® CRS and Booking Engine, the company also provides Revenue Management for Hire to brands, chains, and management companies. SHR brings hoteliers nimble technology, intelligently supported by tested industry experts—keeping hotels competitive. For more information, please visit

SHR is the trade name for Sceptre Hospitality Resources, LLC, a Delaware Limited Liability Company.

Media Contact
Jason Emanis, Vice President of Marketing
+1 713.333.9944

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