SHR Introduces Wave™ RMS

HOUSTON, TX, May 20, 2019SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel revenue generation technologies, has rolled out its new Revenue Management System, Wave™ RMS, joining the best of machine learning with human intelligence to optimize hotel revenue strategies.

Wave is part of SHR’s larger vision of the Force10 engine; a combination of SHR hospitality and technology knowledge, plus artificial intelligence (AI).

This move by the company is reflective of their substantial investment in AI as a meaningful enhancement to traditional hospitality technology platforms. In keeping with the company’s mission to simplify the complex world of hoteliers with innovation and superior service, Wave is set up to deliver consistently reliable recommendations with an ease not currently found in most of today’s RMSs.

Born from the company’s alliance with David Moneo and the Spanish AI research team, Algorth, Wave is geared to help Revenue Managers break free from solely trusting the so-called black boxes they are bound to by most of the market’s current revenue management systems.

“The addition of Wave to our product portfolio fits perfectly with our desire to add value beyond pure distribution. When you are able to look at revenue generation holistically, good things can happen for our hotel clients,” said Rod Jimenez, CEO and Co-Founder of SHR. “We have created in Wave a system that lets Revenue Managers choose between a completely automated path or a hybrid path, which they can influence through Wave’s Strategy Builder, allowing for more control and better outcomes.”

Wave, available at HITEC and ROC 2019 in Minneapolis, is the first offering from the company’s growing suite of unique AI-driven hospitality tech solutions.

About SHR

Headquartered in Houston, Texas, with offices in Europe and Asia-Pacific, SHR is a leading provider of meaningful technology that helps hotels execute their best revenue generation strategies. With a history of innovation starting with Windsurfer® CRS, SHR serves thousands of properties around the globe with an evolving suite of AI-driven solutions, ranging from high-level distribution to intricate guest management. In addition, the company offers Revenue Management for Hire to brands, chains, and management companies. SHR brings hoteliers nimble, real-world technology, intelligently supported by tested industry experts—keeping hotels competitive. For more information, please visit

SHR is the trade name for Sceptre Hospitality Resources, LLC, a Delaware Limited Liability Company.

Media Contacts
Jason Emanis, Vice President of Marketing
+1 713.333.9944

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