SHR’s Maverick CRM, Wave RMS Certified by Infor HMS

SHR’s full suite of revenue-generating products is now sharing data through deep integrations with Infor’s Property Management Solution.

 HOUSTON – OCTOBER 5, 2021 — SHR announced today that its Maverick CRM and Wave RMS products have completed their certification with the Infor Hospitality Management System (HMS) platform. These applications join SHR’s Windsurfer CRS – which has previously been certified by Infor – as solutions that can now be seamlessly integrated within the Infor HMS environment.

A next-generation Cloud-based PMS, Infor HMS is designed to jump-start an organization’s digitalization journey by creating consistently superior guest experiences, boosting revenues and encouraging return visits. The solution provides easy access to valuable incoming data and empowers management to turn it into action. Now that SHR systems are certified with Infor, the actionable data from each will flow much more smoothly into the HMS platform.

“SHR applications are very complementary to our Infor CloudSuite Hospitality solutions, and this partnership provides hoteliers with a more seamless technology experience,” said Jason Floyd, general manager, Infor Hospitality. “Our interface with SHR enables us to offer enhanced integration capabilities which will in turn enhance the overall guest experience.”

“At SHR we work on building strong connections with our partners that increase efficiency for hotels and reduce friction for their guests,” says Estella Hale, Chief Product Evangelist at SHR. “As such, we are excited to announce that SHR’s Windsurfer CRS, Maverick CRM and Wave RMS have completed their integration certification with Infor HMS. The integration to our entire suite of products creates synergies for communication with guests and brings pricing decisions to where buying decisions are made.”

SHR has developed a rock-solid reputation in the hotel industry for offering hoteliers sophisticated tools and services to help execute reservation and distribution strategies, while optimizing the profitability of room inventory. Now, when paired with the Infor HMS – which enables hotels to tailor a seamless and contactless experience through an intuitive user interface – data will be shared seamlessly among all the key revenue-generating systems.

The news comes at a critical time for hoteliers, as the industry continues to recover from the effects of the COVID-19 pandemic. According to experts, the recent events have made systems integration more important than ever for profitable operations, helping to ensure rate parity, smarter marketing and the most profitable yield management strategies. These are some of the key drivers of SHR’s integration with Infor’s CloudSuite of applications.

“There’s a real advantage in having technology that can adapt to create new rate models as we continue to navigate the pandemic,” said Mukund Mohan, VP of product strategy at Infor. “You build it once and immediately have price parity across all the channels. It’s not possible for one person to make sure that all of that is done. The critical integration is between a PMS and a CRS, because the reservation system has connectivity to all the other distribution channels.”

About SHR

SHR is a leading provider of meaningful technology that helps hotels execute their best revenue generation strategies. With an evolving suite of AI-driven solutions, SHR enables hotels around the world with applications ranging from distribution to revenue management to guest management, including: Windsurfer CRS, Windsurfer Booking Engine, Wave RMS, Maverick CRM. For more information, visit

About Infor

Infor is a global leader in business cloud software specialized by industry. Providing mission-critical enterprise applications to 65,000 customers in more than 175 countries, Infor software is designed to deliver more value and less risk, with more sustainable operational advantages. We empower our 17,000 employees to leverage their deep industry expertise and use data-driven insights to create, learn and adapt quickly to solve emerging business and industry challenges. Infor is committed to providing our customers with modern tools to transform their business and accelerate their own path to innovation. To learn more, please visit

This announcement reflects the direction Infor may take with regard to the specific product(s) described herein, all of which is subject to change by Infor in its sole discretion, with or without notice to you.  This announcement is not a commitment to you in any way and you should not rely on this document or any of its content in making any decision.  Infor is not committing to develop or deliver any specified enhancement, upgrade, product or functionality, even if such is described in this announcement and even if such description is accompanied by words such as “anticipate,” “believe,” “expect,” “intend,” “may,” “plan,” “project,” “predict,” “should,” “will,” and/or similar expressions.  Many factors can affect Infor’s product development plans and the nature, content and timing of future product releases, all of which remain in the sole discretion of Infor.  This announcement, in whole or in part, may not be incorporated into any contractual agreement with Infor or its subsidiaries or affiliates.  Infor expressly disclaims any liability with respect to this announcement.

Media Contact
Jason Emanis, Vice President of Marketing
+1 713.333.9944

Ready to Find Your Best Distribution Strategy?

Contact our sales reps, and they’ll walk you through a personalized demo of solutions, tailored to help you grow your hotel business. Learn how to maximize your distribution channels and optimize your revenue management by taking full advantage of our decades of experience in the hospitality industry.

Contact Sales

Not Convinced Yet?

Check out our library of hospitality industry resources, including recorded webinars, whiteboard sessions with hospitality experts, and videos of SHR Group clients sharing how they’ve overcome some of their toughest challenges.

Learn More