Estella Hale joined Whiteboard Labs in 2006 to focus on support for Windsurfer® CRS. After the merger with SHR in 2012, Estella became the Product Manager for Windsurfer® CRS and was responsible for all aspects of product development, product support, systems operations, and client management services in relation to that product. Most recently, Estella has been named the Vice President of Products for SHR and will continue to oversee development and support for all SHR products in that capacity. Prior to joining the company, she worked in the hospitality industry for several years, managing implementations and support for a hotel representation company. Aside from managing a Client Services department, Estella has worked in several roles in guest and internal services at major hotel chains. Estella holds a Bachelor’s degree in Graphic Design from Universidad Autonoma de Guadalajara and an Associate’s degree in Computer Animation from the Art Institute of Houston.